Luke Cope
@Copozade
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Co Founder & Creative Strategy Director @bottledIMGNTN
Sheffield, England
Joined November 2009
Public toilets are going extinct in the U.K. We did the maths š§® We did the WWF inspired endangered species posters š¼ We we stood outside in the cold and filmed public toilets š½ (Not me someone else)
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I hearing that I canāt eat meat until 1am and gradually wake up at 11am tomorrow. Thatās what Iām hearing. Thatās how we plan on living the rest of this year. Pathetic.
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ā16 years old Luke Littler 16, years, old, Luke Littler 16 years of age Luke Littler 16⦠The young whippersnapper Luke Littler, only 16 Still has an umbilical cord Luke Littler 16 years old..Luke..Littlerā¦16ā #DartsWorldChampionship
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New work š¾ š Preply x Carluccioās: This week you can get 25% off when you order the bill in Italian š®š¹ 49% of Brits have felt embarrassed that they couldnāt speak another language in certain situations and weāve all been guilty of pointing at a menu and mumbling what we
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New Work: You always remember your first Feefo have partnered with four iconic British Brands - Iceland, Charles Tyrwhitt Shirts, British Airways Holidays and Currys to celebrate and thank their first ever reviewer. The brands will be giving personalised and meaningful
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We recently celebrated our third birthday at Bottled Imagination š So we obviously made a highlight reel for to look back at the past year Some of the highlightsĀ š š Grew revenue by 46% š Winner of 6 U.K. Search awards, 4 U.K. Content and PR awards šBest Use of
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'Best of' articles were used as a source of trust for 42% of non brand searches in Gemini based on our recent AI and earned media study. Publishers relevant to the sector (that the search query related to) were used as a source nearly 60% of the time too. Getting the right mix
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Awesome to see our āJust a minuteā campaign with Victorian Plumbing featured in the PRWeek UK roundup this week! Our research showed nearly 50% of men donāt check for lumps in the bathroom and spending just one more minute in there could help you spot something early on.
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If AI were recommending brands in your key categories⦠would your name even show up? We analysed 100 high-intent e-commerce queries to see what earned media sources LLMs actually use to decide which brands to surface. ā
99% of answers used earned media as a source ā
āBest
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Might setup an agencyā vs Year 3 of agency This week we finish our 3rd year since launching Bottled Imagination (trading, we didnāt publicly launch until Sept) 60% of startups fail in their first 3 years in the U.K. Thereās a reason for that. Itās really bloody hard. Itās
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Sometimes you can create trends, sometimes you can jump on the back of them, sometimes you can do a bit of bothš Making quiet proposals louder for Diamonds Factory. 50 pieces of high-quality global coverage, including The New York PostĀ andĀ The Guardian plus exposure on social
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A few weeks ago I went on the Agency Giants podcast with Jordan Platten to chat all about Bottled Imagination and growing an agency We covered off - What made me want to setup my own agency - Motivations and happiness - What that first month with £1k in the bank looked like
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Google I/O conference: Whatās next for SEO? Thatās the problem. Thatās not the question you should be asking. Itās whatās next for the user. How will they be researching? How will they be buying? How will the first generation that comes through that donāt āGoogle itā be
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Public proposals are out. Quiet proposals are inš Working with Diamonds Factory we found that 53% of engagement ring shoppers are now accompanied by their partner, while just 18% shop alone. We found Gen Z is leading the way favouring a more collaborative, intentional
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My fridge has been full of Hip Pop for the past 6 months so I'm buzzing that Bottled Imagination was chosen to work alongside them on their consumer and trade PR š¾ š
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Anyone ever seen a movie change its name the same weekend it launched? Disney just rebranded Thunderbolts* 3 days after launching in cinemas to āThe New Avengersā The asterix after the initial name was rumoured to be some kind of marketing ploy and now itās been revealed as a
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It was a pretty busy but awesome first quarter of the year for Bottled Imagination š¾ š In the first part of this year we have: š¤ Onboarded 8 new clients šØāš©āš§āš¦ Added 9 new faces to the team across PR, creative and search š Grown revenue +25% vs the previous quarter and it
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They toned it down because the full story was ātoo depressingā
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