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Luke Cope Profile
Luke Cope

@Copozade

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Co Founder & Creative Strategy Director @bottledIMGNTN

Sheffield, England
Joined November 2009
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@Copozade
Luke Cope
2 years
Public toilets are going extinct in the U.K. We did the maths 🧮 We did the WWF inspired endangered species posters 🐼 We we stood outside in the cold and filmed public toilets 🚽 (Not me someone else)
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@Copozade
Luke Cope
1 month
I hearing that I can’t eat meat until 1am and gradually wake up at 11am tomorrow. That’s what I’m hearing. That’s how we plan on living the rest of this year. Pathetic.
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@Copozade
Luke Cope
2 years
ā€œ16 years old Luke Littler 16, years, old, Luke Littler 16 years of age Luke Littler 16… The young whippersnapper Luke Littler, only 16 Still has an umbilical cord Luke Littler 16 years old..Luke..Littler…16ā€ #DartsWorldChampionship
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@Copozade
Luke Cope
3 months
New work šŸ¾ šŸ’­ Preply x Carluccio’s: This week you can get 25% off when you order the bill in Italian šŸ‡®šŸ‡¹ 49% of Brits have felt embarrassed that they couldn’t speak another language in certain situations and we’ve all been guilty of pointing at a menu and mumbling what we
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@Copozade
Luke Cope
5 months
I’m 37 this week
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@Copozade
Luke Cope
6 months
New Work: You always remember your first Feefo have partnered with four iconic British Brands - Iceland, Charles Tyrwhitt Shirts, British Airways Holidays and Currys to celebrate and thank their first ever reviewer. The brands will be giving personalised and meaningful
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@Copozade
Luke Cope
6 months
We recently celebrated our third birthday at Bottled Imagination šŸŽ‚ So we obviously made a highlight reel for to look back at the past year Some of the highlightsĀ šŸ‘‡ šŸ“ˆ Grew revenue by 46% šŸ† Winner of 6 U.K. Search awards, 4 U.K. Content and PR awards šŸ†Best Use of
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@Copozade
Luke Cope
8 months
'Best of' articles were used as a source of trust for 42% of non brand searches in Gemini based on our recent AI and earned media study. Publishers relevant to the sector (that the search query related to) were used as a source nearly 60% of the time too. Getting the right mix
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@Copozade
Luke Cope
8 months
Awesome to see our ā€œJust a minuteā€ campaign with Victorian Plumbing featured in the PRWeek UK roundup this week! Our research showed nearly 50% of men don’t check for lumps in the bathroom and spending just one more minute in there could help you spot something early on.
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@Copozade
Luke Cope
8 months
If AI were recommending brands in your key categories… would your name even show up? We analysed 100 high-intent e-commerce queries to see what earned media sources LLMs actually use to decide which brands to surface. āœ… 99% of answers used earned media as a source āœ… ā€œBest
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@Copozade
Luke Cope
8 months
Might setup an agencyā€ vs Year 3 of agency This week we finish our 3rd year since launching Bottled Imagination (trading, we didn’t publicly launch until Sept) 60% of startups fail in their first 3 years in the U.K. There’s a reason for that. It’s really bloody hard. It’s
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@Copozade
Luke Cope
8 months
Sometimes you can create trends, sometimes you can jump on the back of them, sometimes you can do a bit of bothšŸ’ Making quiet proposals louder for Diamonds Factory. 50 pieces of high-quality global coverage, including The New York PostĀ andĀ The Guardian plus exposure on social
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@Copozade
Luke Cope
8 months
Full episode -
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@Copozade
Luke Cope
8 months
A few weeks ago I went on the Agency Giants podcast with Jordan Platten to chat all about Bottled Imagination and growing an agency We covered off - What made me want to setup my own agency - Motivations and happiness - What that first month with £1k in the bank looked like
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@Copozade
Luke Cope
9 months
Google I/O conference: What’s next for SEO? That’s the problem. That’s not the question you should be asking. It’s what’s next for the user. How will they be researching? How will they be buying? How will the first generation that comes through that don’t ’Google it’ be
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@Copozade
Luke Cope
9 months
Public proposals are out. Quiet proposals are inšŸ’ Working with Diamonds Factory we found that 53% of engagement ring shoppers are now accompanied by their partner, while just 18% shop alone. We found Gen Z is leading the way favouring a more collaborative, intentional
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@Copozade
Luke Cope
9 months
My fridge has been full of Hip Pop for the past 6 months so I'm buzzing that Bottled Imagination was chosen to work alongside them on their consumer and trade PR šŸ¾ šŸ’­
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@Copozade
Luke Cope
9 months
Anyone ever seen a movie change its name the same weekend it launched? Disney just rebranded Thunderbolts* 3 days after launching in cinemas to ā€˜The New Avengers’ The asterix after the initial name was rumoured to be some kind of marketing ploy and now it’s been revealed as a
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@Copozade
Luke Cope
9 months
It was a pretty busy but awesome first quarter of the year for Bottled Imagination šŸ¾ šŸ’­ In the first part of this year we have: šŸ¤ Onboarded 8 new clients šŸ‘Øā€šŸ‘©ā€šŸ‘§ā€šŸ‘¦ Added 9 new faces to the team across PR, creative and search šŸ“ˆ Grown revenue +25% vs the previous quarter and it
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@Copozade
Luke Cope
9 months
They toned it down because the full story was ā€˜too depressing’
@MaxNevermindMe
max
9 months
I just finished this movie WHAT. THE. FUCK
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