updated 🍪 website is now live. weeks of pixels, chaos, and figma-induced meltdowns later:.→ scrolling feels like butter.→ clean aesthetics that slap.→ seo is actually seo’ing.→ new products to explore. space for brain dumps with case studies and crypto marketing knowledge

multitasking kings/queens, no time to read?. dw, we got you 🫶. this newsletter's pod-mode. just press play.

in the loving memory of "funnels" 🪦. crypto isn’t linear, and your growth strategy shouldn’t be either. we loop now. this week’s newsletter:.→ loops explained.→ how to design one.→ types that actually work.

ngl, InfoFi ate for a minute. crypto marketing finally had a new awareness funnel:.no more KOL cold DMs. no paid ad burn. no begging for press. just points, vibes, and a TL full of “supporters.”.(spoiler: they weren’t.). then came the farmers. every campaign turned into a.

InfoFi made noise. the farmers made it weird. Attention Capital Markets is the reset → .you’re welcome.

820K+ impressions for ACM/Attention Capital Markets in the last 10 days. what's cooking @cookiedotfun

🚩 crypto marketing strategies as toxic traits:. “not tracking retention” = gaslighting.“ignoring data” = emotional unavailability.“pivoting every cycle” = can’t commit.“shouting ‘soon’ for 6 months” = breadcrumbing. which is the worst according to you?.

insight beats instinct every time. gcookie 🍪.

is your kol radar is radar-ing? 👀. 1. pick and tag a KOL from the top KOLs by smart engagement list. 2. guess their smart follower count. get it right-ish and we’ll reveal their kol intel profile.

you’ve got 3 seconds to make them care. not 3 paragraphs. not 30 slides. 3. seconds. this week’s newsletter = why video is the new marketooing meta. (and yes, this post should’ve been a video. we know.).

tl;dr: aura farming is kinda the new top-of-funnel. but instead of yelling “we’re launching!”. you whisper “you weren’t supposed to see this…”. it’s not about building hype. it’s about creating pull.

#4 cabal ops. you need a cabal: a small group of believers who feel like co-founders of the myth. ✨  give them the keys to remix.✨  let them write lore, memes, vibes.✨  amplify them without asking them to grind. cabal → culture → lore → aura.

#3 strategy. ✨ be selective with your channels.✨ define your POV, not just your product.✨ don’t over-narrate .✨ design with silence and scarcity. it’s not minimalism. it’s intent.

#2 campaigns. you’re not launching. you’re leaking. slowly. with taste. ✨ seed breadcrumbs in replies.✨ drop CT-bait without trying too hard.✨ let early users feel like insiders.✨ reward curiosity, not compliance. if it feels like a campaign, it’s already less effective.

#1 content. aura farming starts with what you post and how you post it. ✨ say less, suggest more.✨ visual identity that screenshots well.✨ lore that unfolds, not whitepapers that overwhelm.✨ let the community fill in the blanks. mystique is a feature, not a bug.

17M+ impressions in the last 30D. safe to say CT is deep in its ✨ aura ✨ farming era. ok but like…. how can projects farm aura without giving try-hard energy 🧵

okay then. new pfp

also is $PENGU summer here?????. 6.78M+ impressions .156K+ engagements .2.24K+ posts. for $PENGU in the last 24h 🤯

boss said if this gets 100+ likes i can make it our PFP

retention isn't just a metric. it's a mirror.

“building blind?” not on @DappRadar’s watch. projects in their early-stage program now have access to all cookie3 tools.