Great tests begin with clear targeting. Match your variant to real behavior, not just traffic. Most platforms hand you basic filters and call it targeting. Convert Experiences hands you a full engine, built for nuance, speed, and control. If you’re:. -Running a price test and

Every store tests. Not every tool helps you win. We broke down 13 options that play well with Shopify’s ecosystem, respect your page speed, and make experimentation easier. Pick based on what you’re testing and who you’re building for:. 🟠 @Convert.For mid-size Shopify stores

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𝗖𝗥𝗢 𝗡𝗲𝘄𝘀 | 𝗠𝗼𝗻𝘁𝗵𝗹𝘆 𝗥𝗼𝘂𝗻𝗱𝘂𝗽 | 𝗝𝘂𝗹𝘆 𝟮𝟬𝟮𝟱.The best of #ABtesting and #optimization on hashtag#LinkedIn last month 👇. 💬 Google is now indexing shared ChatGPT conversations. 👉 Jean Bonnenfant: 💬 AI will NOT replace your jobs.

Been in the deep zone for 2 hours?. Pause. Breathe. Reset. We built a gentle reminder into Convert to support your focus and make space for clarity. After two hours of deep work inside Convert, you’ll now see a quiet reminder: step away, breathe, reset. This moment isn't about

Is your AI strategy ready to move past the chatbot phase?. Chatbots were just the beginning. On August 19th, we're hosting "AI Beyond Chatbots," a practical, hands-on session designed to propel your strategy from talking about AI to truly integrating it. Join experimentation

When clients bring testing in-house and AI creates copy in seconds, where do agencies add lasting value?. We spoke to 237 experimentation leaders and surfaced 5 durable growth moves that separate the relevant from the replaceable:. 🔸 ① Make trust your most defensible product

As a CRO agency — if you are deep in the weeds of execution work. It's probably time to take a step back. The bottom left quadrant is a place you DON'T want to stay stuck in. ➡️ Generalized services. ➡️ Project-based execution. ➡️ Constant pressure on pricing. Our research

Running multiple experiments on the same page?. Most advice says avoid it. But experienced teams know that the real answer depends on context. Sometimes, running concurrent experiments is the only way to meet business timelines. Traffic is finite. Product releases move fast.

“Sometimes wrong. Never in doubt.”. A bold take, and just one of many. That’s Nils Stotz, live at Experimentation Elite in Birmingham. John Ostrowski caught up with Nils backstage to hear his thoughts on:. 🔶 How product principles build alignment across teams. 🔶 His method

You won’t find CRO muscle in dashboards. It’s in the judgment behind the tests. We sat down with Mike Fawcett, CRO Lead at Mammoth Website Optimisation. Mike’s shift from SEO to CRO came down to one thing: clarity. “CRO gave me data I could trust. It showed me cause and

Agents are science fiction - till you build one and it simplifies your work!. Slobodan Manić and Iqbal Ali will create an agent, live, right in front of you. Agents aren’t magic. They’re AI-assisted automations that earn their way to autonomy. The biggest issue with agents

Wondering when your test will finish?. You launch with a clear goal, but halfway through, the question hits:. How much longer?. Live Duration Insights® answers that in real time. This feature gives you a clear view of how close your test is to statistical significance and when

Here's how to run a multivariate test (without wasting traffic)!. Great conversion wins rarely come from one change. They're born from the right mix of changes working together. Multivariate testing feels powerful. because it is. You’re not just asking if a change works,

Conversion Thinking as Business Strategy by Jason Haddock

When machines sound certain, but get it wrong. You’ve seen it. An answer that looks confident. Detailed. Convincing. Until you check… and the sources don’t exist. The logic doesn’t hold. The “facts” are made up. That’s a hallucination. And the issue runs deeper than bad

Strategy > luck. But a little luck never hurts. 🎉. Meet the WiE Summit giveaway winners:. Shiva Manjunath’s swag.🎽 Kathryn Freitag gets the limited edition “From A to B” podcast tee. (She joined the debate on button colors. Respect.). Talia Wolf’s book: “Emotional Targeting:

You’re told to “test everything.”. But without the right mindset, this is risky business. In theory, more tests means more learning. You move fast - you break things, you identify the bottlenecks. In practice, more tests challenge the bandwidth of teams that do not have a

Still thinking about the Women in Experimentation Summit? So are we. 900+ signed up. 600+ in the lobby. From accessibility to sustainability, compensation to career paths, every talk gave us something to sit with, challenge, and carry forward. Here’s just some of what we’re

The wait’s over. The Women in Experimentation Summit goes live tomorrow. 🚨🔥. No fluff. No reruns. Fresh talks from people actually in the trenches, building, breaking, and learning. This is where new ideas get their first spotlight. Where seasoned pros drop the playbook and

Talks you’ll reference all year. 2 days left to claim your seat. The Women in Experimentation Summit, powered by is back. It's a bold redefinition of what experimentation events can be, crafted from the ground up by people who live and breathe testing,