“This is marketing suicide.”
You’re operating on an 80s-90s market framework.
The future of these brands is that if they don’t tout woke priorities, their company is destroyed by Financial Capital. It’s death by majority shareholder. That’s what DEI is.
Good grief, who do these corporations imagine buy their products? The LGBT population is NOT the customer base of beer and pickup trucks. This is marketing suicide.
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This ads aren’t meant to produce customers. They are meant to signal allegiance and to participate in the shaping of minds. Profit-oriented capitalism died in 2008
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@contramordor
Seems like it's still marketing suicide for the product line. Your argument is just that they're offering up consumer symbols of red America as sacrificial lambs.
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@GShaneMorris
That’s what I’m arguing, yes. I believe profit oriented “capitalism” is being laid to rest.
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@contramordor
I agree, but the consumer does ultimately hold the power, it's just harder to organize based on the raw numbers involved. Allocating capital is controlled by a handful of people, where consumers have to respond by the millions. It's an uphill battle, but not a forgone conclusion
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@contramordor
More specifically, it’s called Stakeholder Capitalism, coined by Klaus Schwab of the WEF
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@contramordor
I know there’s downward pressure on these companies to signal allegiance to the tribe but knowing that Edward Bernays was an advertising guy also helps this make more sense
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@contramordor
The customers don’t really matter in an oligarchic system. Their options are limited to what’s for sale and all the brands are owned by the same oligarchs. Gotta drive something.
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@contramordor
@AuronMacintyre
Death by woke capital now or death by alienating all of your customers years later is a pretty simple choice for most firms.
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@contramordor
Marketing isn’t to appeal to what consumers want, it’s actually to change consumer behavior. The recent trend of marketing is obviously around removing bigoted/sexist behavior from the masses. It’s a good thing. The coordination helps because it renders boycotts ineffective
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@contramordor
I think this thread is an angle, too:
I wish "Go woke, go broke" was true, but it isn't. The opposite is true.
Rootedness in traditional social institutions cultivates sales resistance. Rooted people find their needs and desires met close to home, often outside of The Global Market.
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@contramordor
HRC CEI Scores - AB In-Bev 100/100, Target 100/100 etc... The fealty to HRC CEI/DEI/ESG is telling "consumers" F-your loyalty, we don't care.
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@contramordor
That's also why I always refuse to call it DEI. Spell it right, it's DIE, the message is very clear.
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