
C̷͈̳̫͗͊̾had P̸̜͇̱̗̻̝̙͆͑͑͝͝ollitt
@ChadPollitt
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Marketing Leader, Author x12, Global Speaker x100+, B1G professor x2, Board Advisor x4, Co-Founder @Relevance & former @USArmy Commander
Indy 🇺🇸 Rep Dom 🇩🇴
Joined December 2008
Going to War Taught Me Life's Most Valuable Lesson – "Embrace the Suck" on @LinkedIn
linkedin.com
It's been over 12 years since I laced up my boots in the Fertile Crescent. My time just before, during and after that experience has etched out the man and business professional I am today.
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TikTok US Sale Faces More Challenges With 59 Days Remaining via @socialmedia2day.
socialmediatoday.com
It seems like we're still a way off from a TikTok sell off deal.
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Consumers trim travel budgets amid rising costs
emarketer.com
20% of US adults say they’ve traveled or will travel less than planned due to the economy, according to a May survey by The Points Guy and The Harris Poll.
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Meet Blurbs, The Latest Startup Trying To Actually Explain What Programmatic Vendors Do | AdExchanger
adexchanger.com
There’s a classic problem in the ad tech and mar tech ecosystem. Although there are tens of thousands of vendors across the Lumascape, helpfully bucketed by dozens of three-letter acronyms (CDPs,...
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X Plans To Launch AI Text-To-Video Option, New #AI Companions via @socialmedia2day.
socialmediatoday.com
xAI is looking to integrate more AI features.
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In-store ads spark curiosity—and if done right, conversion
emarketer.com
40.6% of US adults have researched a product or company after encountering an ad for it in-store, according to March 2025 data from Placer.ai and EMARKETER.
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How #AI could reshape the future of advertising agencies
emarketer.com
AI is poised to transform everything in marketing from ad creation to targeting and even the future role of agencies in the advertising ecosystem.
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Over half of ad buyers are using generative #AI for video creation: IAB via @marketingdive.
marketingdive.com
Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands plan to do the same.
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Report Finds X Remains a Key News Source for Many via @socialmedia2day.
socialmediatoday.com
X remains a key news source for many, while TikTok continues to rise as a news provider.
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Consumers want #AI to speed up discovery
emarketer.com
Over half of worldwide consumers (51%) want AI to improve their experience by helping them find products faster, according to February data from Twilio.
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Netflix Is Still (Demon) Hunting To Double Its Ad Sales By The End Of 2025 | AdExchanger
adexchanger.com
Netflix, which reported earnings on Thursday, generated more than $11 billion in overall revenue last quarter, up 15.9% year-over-year.
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Netflix Is Still (Demon) Hunting To Double Its Ad Sales By The End Of 2025 | AdExchanger
adexchanger.com
Netflix, which reported earnings on Thursday, generated more than $11 billion in overall revenue last quarter, up 15.9% year-over-year.
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Luxury consumers lose faith in the economy
emarketer.com
Only 28% of US luxury consumers felt optimistic about the economy in April 2025, down from 41% in January 2025 and 45% in April 2024, according to data from Saks.
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Facebook Moves To Restrict the Reach of Unoriginal Content via @socialmedia2day.
socialmediatoday.com
Facebook is implementing more restrictions on replicated material.
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Nonessential spending slumps amid tariff price hikes
emarketer.com
66% of U.S. adults have reduced nonessential shopping to manage expenses, according to March 2025 data from CivicScience.
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Behind The IAB Tech Lab’s New Initiative To Deal With #AI Scraping And Publisher Revenue Loss | AdExchanger
adexchanger.com
The IAB Tech Lab's new initiative suggests regulations for how AI bots can access content, ensuring that publishers are fairly compensated.
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Marketers stick with TikTok Shop despite its uncertain future
emarketer.com
Though TikTok Shop faces the dual challenges of economic instability and a tenuous presence on US app stores, marketers are still taking advantage of its positioning as both a social platform and...
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xAI Launches @Grok 4 Model, Which Has Achieved New Industry Benchmarks via @socialmedia2day.
socialmediatoday.com
xAIs latest model could be a big step up in AI development.
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Talking #AI Risks And Rewards For Publishers With AWS’s Stephanie Layser | AdExchanger
adexchanger.com
Layser spoke to AdExchanger about how AI is transforming how advertisers value media and the implications for publishers large and small.
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CTV Is Not A One-To-One Channel, So Stop Buying It Like One | AdExchanger
adexchanger.com
CTV advertisers have carried over one-to-one programmatic logic from display and online video into a channel that behaves nothing like them.
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