This significant milestone will help advance the #C2PA's mission to increase transparency around #AI-generated content and build on @OpenAI's ongoing efforts to improve digital provenance transparency.

.@OpenAI has joined the #C2PA as a steering committee member, joining forces with @Adobe, @BBC, @intel, @Microsoft, @Google, @PublicisGroupe, @Sony, and @truepic to enhance transparency around digital media through the adoption of #ContentCredentials.

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@Sony is a member of the C2PA steering committee alongside @Adobe, @BBC, @Google, @intel, @Microsoft, @PublicisGroupe, and @truepic.

As the C2PA continues its work to address the prevalence of misleading info and to scale #transparency, @Sony's commitment to making more cameras #C2PA compliant will be invaluable in accelerating progress toward global adoption of the technical standard for digital provenance.

The addition of #Google as a #C2PA member signifies a pivotal step towards enhancing transparency in digital content through the implementation of #ContentCredentials.

.@PublicisGroupe has joined the C2PA as our newest steering committee member! Publicis is the first advertising holding company to join the C2PA and brings with it industry-leading expertise across digital content, media production, data and technology.

Watch the playback from our digital content provenance v.1.0 specification release event on Jan 26: "Possibilities and opportunities for the future of the internet in the #deepfake and #disinformation era." . Now streaming:

"[Newsrooms'] value to audiences is built on trust, and if we lose that trust it is almost impossible to recover. And so … the technical solutions… [C2PA] is working on… [are] incredibly important.". - Jamie Angus @grvlx001 of @BBC, from the #C2PA event closing remarks.

"Our audiences trust their eyes, and sadly, sometimes they shouldn't. It's important to have technical solutions like what we've seen here this evening. a technology product can embody the values that we all feel so strongly about". - Jamie Angus @grvlx001 of the @BBC on #C2PA.

Now, Q&A with Andrew Jenks from @Microsoft, Judy Parnall from @BBC, @andyparsons from @ContentAuth, and Nick Brown from @truepic, moderated by @NinaDSchick on the #C2PA spec demonstration and provenance.

"We think this is going to require a whole of society approach." .- @ttoboyle, Public Policy @Twitter on the implementation of provenance and the #C2PA standard.

"The #C2PA doesn't want to tell people what's true or not true. the standard allows for tracking whatever has been done to the content. people downstream can reason about the content in a trusted way". - Dr. Hany Farid, @BerkeleyISchool Professor.

Continue to tune into our #C2PA virtual summit on the future of digital content provenance in the #deepfake and #disinformation era. Now live: @NinaDSchick moderates a panel with @DARPA @witnessorg @UCBerkeley @Twitter .

"The open nature of this [#C2PA] standard… [is] a process which is inherently democratizing, paving the way for both competition and for leading edge technology to be adopted by anyone.".- @LindsayPGorman, Senior Policy Advisor for Technology Strategy, @WhiteHouse.

"As @POTUS Biden said in his speech at the Summit for Democracy, 'Democracy doesn't happen by accident' and to that I would add tech that works for democracy doesn't happen by accident either.". - @LindsayPGorman, Senior Policy Advisor for Technology Strategy, @WhiteHouse.

"Neither governments nor technology companies should be the arbiters of truth.".- @LindsayPGorman, Senior Policy Advisor for Technology Strategy, @WhiteHouse.

"In this era of misinfo, the fundamental premise of content authenticity is more important than ever. Allowing creators to prove what’s true, instead of being caught in the endless game of cat & mouse to catch what’s not, is the right strategy.".- Dana Rao, Gen Counsel, @Adobe.

"Today’s release means everyone – from software companies to social media platforms – can build trust into their tools. This is critical, as we need to be able to trust what we see, hear, & read. The C2PA is a critical step on that journey.".- Dana Rao, General Counsel, @Adobe.

"The task force would also be responsible for helping develop tools for content creators to authenticate their content and help DHS and other leaders to better inform consumers about the source of deepfakes.".- @SenGaryPeters.

“I’ve been honored to work closely with Dana Rao and teams at @Adobe, @Truepic, and other #C2PA members to introduce new legislation, to help develop standards for digital content provenance." . - @senrobportman on the Deepfake Task Force Act.