BoF Profile Banner
The Business of Fashion Profile
The Business of Fashion

@BoF

Followers
2M
Following
5K
Media
21K
Statuses
57K

Follow for breaking news and fashion business intelligence. Home of the #BoF500. Subscribe to our daily newsletter:https://t.co/e7ByXnivsU

London
Joined December 2008
Don't wanna be here? Send us removal request.
@BoF
The Business of Fashion
5 days
Johnnie Walker Vault has teamed up with French fashion designer Olivier Rousteing on a limited-edition Scotch whisky decanter and flask — the second instalment of the collaboration. Here, BoF learns more about its strategic move to meet luxury consumer expectations through
1
4
12
@BoF
The Business of Fashion
7 days
Rising talents and industry heavyweights came together to celebrate the newest members of the BoF 500, the definitive index of people shaping the global fashion industry. The BoF 500 2025 is made possible by our presenting partner @Amazon Fashion. #Ad
Tweet card summary image
businessoffashion.com
Rising talents and industry heavyweights came together to celebrate the newest members of the BoF 500, the definitive index of people shaping the global fashion industry.
52
328
588
@BoF
The Business of Fashion
8 days
The Business of Fashion and @AmazonFashion hosted a brunch to induct the world-leading creatives, innovators and executives joining the BoF 500, the definitive index of people shaping the global fashion industry. #Ad
Tweet card summary image
businessoffashion.com
The Business of Fashion and Amazon Fashion hosted a brunch to induct the world-leading creatives, innovators and executives joining the BoF 500, the definitive index of people shaping the global...
1
6
15
@BoF
The Business of Fashion
11 days
As consumers across income levels embrace value-driven shopping, the off-price category continues to grow. BoF sits down with Antoine Frey, chairman and CEO of Frey Group — the new owner of Europe’s fourth-largest outlet operator ROS Retail Outlet Shopping — to discuss the outlet
4
6
27
@BoF
The Business of Fashion
13 days
Executives from beauty brands including La Mer, Puig, Chanel Beauty, Gisou, LVMH Fragrance Brands, Dr. Few, Prada Beauty and Charlotte Tilbury, among others, joined @Amazon Beauty and BoF for dinner in New York City. #Ad Read more:
Tweet card summary image
businessoffashion.com
Executives from beauty brands including La Mer, Puig, Chanel Beauty, Gisou, LVMH Fragrance Brands, Dr. Few, Prada Beauty and Charlotte Tilbury, among others, joined Amazon Beauty and BoF for dinner...
5
5
16
@BoF
The Business of Fashion
15 days
Silvia Venturini Fendi is stepping down as creative director of @Fendi, owner @LVMH announced on Monday. The designer will take on the role of honorary president, “continuing to champion the brand worldwide.” A new creative configuration will be announced in “due time,” the
5
48
248
@BoF
The Business of Fashion
21 days
As Good Earth, the boutique lifestyle brand, prepares to open its first flagship store outside of India, BoF sits down with founder and creative director Anita Lal to unpack how she unites traditional Indian artistry with contemporary homeware — while celebrating the communities
6
7
12
@BoF
The Business of Fashion
22 days
Partnering with Brookfield Properties, BoF explores how brands are reinvesting in retail to effectively communicate value to consumers and drive growth. In the third edition of this four-part series, BoF outlines key strategies for success — from training and empowering staff to
1
3
11
@BoF
The Business of Fashion
25 days
As diversity, equity and inclusion commitments wane and access to capital grows more elusive, RaiseFashion convened a panel at NYFW — moderated by BoF’s Sheena Butler-Young — featuring leaders from Abercrombie & Fitch, Glossier, Ten To One Rum and Fluency to explore how emerging
5
7
15
@BoF
The Business of Fashion
28 days
On Sunday, influential voices from across luxury fashion, technology and retail convened for an intimate cocktail during New York Fashion Week at the iconic Hotel Chelsea. The event, ‘Fashion in a New Era of Technology & Innovation’, was co-hosted by The Business of Fashion and
1
12
11
@BoF
The Business of Fashion
29 days
BoF’s latest knowledge report, in partnership with @ekimetrics, explores why marketing leaders should have a say in pricing decisions — with their expertise in balancing creativity with managing budgets, as well as an in-depth knowledge of consumer price-sensitivity. #Ad
0
7
6
@BoF
The Business of Fashion
1 month
The will of late fashion designer Giorgio Armani instructs heirs to sell a 15 percent stake in the Italian fashion house within 18 months and later transfer an additional 30 percent to 54.9 percent to the same buyer between three and five years after his death, according to a
7
78
205
@BoF
The Business of Fashion
1 month
Marketers are now expected to balance reach, relevance and performance across a growing array of platforms. BoF’s latest knowledge report, in partnership with @ekimetrics, explores how to measure them effectively. #Ad
Tweet card summary image
businessoffashion.com
Marketers are now expected to balance reach, relevance and performance across a growing array of platforms. BoF’s latest knowledge report, in partnership with Ekimetrics, explores how to measure them...
9
4
16
@BoF
The Business of Fashion
1 month
Giorgio Armani, whose single-minded pursuit of an aesthetic ideal led him to become the richest designer in the world, and the sole owner of what was for many years the most successful fashion company in Italy, has died. Read more: https://t.co/SaxkNLmlug
31
401
2K
@BoF
The Business of Fashion
1 month
In an era of channel fragmentation, evolving KPIs and data constraints, fashion and beauty’s marketing leaders are confronting a new market reality. BoF’s latest knowledge report, in partnership with @ekimetrics, explores how they are redefining performance, reallocating
3
7
14
@BoF
The Business of Fashion
2 months
The Milanese talent incubator, Afro Fashion Association, supports underrepresented BIPOC fashion entrepreneurs across Europe, Asia and Africa. BoF sits down with five designers from the programme to explore how they pay homage to their heritage through design. #Ad
8
13
20
@BoF
The Business of Fashion
2 months
Amid an industry grappling with setbacks in diversity and environmental responsibility, Milan’s Afro Fashion Association talent incubator is empowering a new generation of designers who merge creativity with sustainability. BoF sits down with five designers from the programme to
4
14
15
@BoF
The Business of Fashion
2 months
The @EsteeLauder Companies, which is behind global beauty brands including Bobbi Brown Cosmetics, Clinique, Jo Malone London, La Mer and Tom Ford Beauty, has new leadership driving strategic change and innovation in the workplace. BoF speaks to Pernilla Nyberg, SVP and general
6
15
16