@blacknredtext Possibilities: (a) The ads aren't for sales (b) Nobody *really* likes the advertised drinks (Coke, Pepsi, etc.) (c) Mug just likes making Mug and profit is just for sustainability, while Coke likes making ever-more $ more than just making Coke.

@blacknredtext To be fair you also have to factor in that there are very few root beer options regardless of if they're advertising or not

@blacknredtext mug sucks

@blacknredtext Same with Barqs. Root Beer is KING 👑

@blacknredtext Whoa, now that I think of it, yeah, i'm 25 and have never seen a single commercial or other advertisement for Mug but I still drink it regularly. What the actual fuck? 😖

@blacknredtext i feel like companies with a huge amount of existing brand recognition could just flash their logo on screen for a second and have that be the entire ad

@blacknredtext ngl Coca Cola ads are wild to me “Hey bro you ever heard of soda before?”

@blacknredtext

@blacknredtext I think it might be less about their brand awareness and more about preventing competitor visibility. They keep commercial prices high and out-compete upstarts.

@blacknredtext I can’t find it right now but there’s some psychological theory that advertising for huge companies isn’t for exposure, it’s purely to help customers who’ve already bought something feel more satisfied with their purchase, leading them to buy more

@blacknredtext Tax write off

@blacknredtext its because of vargskelethor joel and mug moment

@blacknredtext Coke and the likes run seasonal type ads to encourage going out and buying them because cool and refreshing in summer and Christmas coke during winter et cetera

@blacknredtext Certified MUG moment

@blacknredtext I know that Reese's exists. I love Reese's. I see them every time I go to the store. I don't buy one. After seeing a Reese's ad a few dozen times, I start to think, "I want to go buy a Reese's."

@blacknredtext To grow

@blacknredtext MUG MOMENT

@blacknredtext The guy who created sriracha sauce didn't spend a single cent on ads, it all spread through word of mouth