Bailey Berro
@baileyberro
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🛠️ building Ribbon 🎀. Also: Tech Stuff @ Madhappy. Fourth The Kids Foundation. Formerly: Google, Wharton MBA, Struck Capital.
Los Angeles
Joined May 2009
Ribbon is now live on The Wander Club. they make personalized keychains and tokens so you can commemorate the places you’ve been. with Ribbon, customers can send a gift without needing to guess the places someone’s been or the moments someone wants to commemorate. the recipient
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this is insane behavior from apple. dynamic island is on right in this picture
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ANNOUNCEMENT: I raised $3 million to make memes. Yes, seriously. Memes make millions. Welcome to the new https://t.co/2oO8zR7FkB
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I wrote the book "Memes Make Millions" in 2023. I called my shot. Our $3M Seed Round was led by @lessin from @slow with support from @cyantist @ariellezuck @LeeJacobs at @LongJourneyVC, @unpopularvc, @FjLabs, @balajis, @austin_rief, @jposhaughnessy, @EricJorgenson,
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there’s a wacky paradox with software bugs: the more customers you have, the more the cumulative impact of each bug, but the less any single customer feels it. when you have fewer customers, they feel every bug even if the cumulative impact isn’t large.
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number 1 way to increase EV adoption? slow gas pumps down even more. nothing worse than a slow gas pump
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unpopular opinion: gift cards are bad UX. think about it. you spend years designing your brand: your site experience your email flows your packaging your language your community then you compress all of that into a flat 3.375" x 2.125" rectangle. or worse, a lifeless 16-digit
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recently, a prospective brand asked me: “aren’t digital gifts just a reframe of affiliate links?” here’s my take: affiliate and referral models are noisy and low signal. codes get copied, pasted, and shared. motives get blurry. recipients know the sender is getting a kickback.
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actually though, who has the data on Resy’s downfall? all amex had to do was take the UI for both diners and restaurants from a 2/10 to a 6/10 but here we are
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you're not making gifting easy enough. gifts are unpriced referrals. when someone buys your product for someone, they're staking their reputation on your product. smart brands lean in
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Fun fact: Ribbon was Dezi's third-ever customer So cool to see it come full circle now that I've joined them, and even more cool that we still use Dezi. Giving me a different perspective on how it's used and every day I find a few new features to work on (and maybe a bug or two)
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Let's go! Couldn't be more excited to have you aboard 🎀
VERY excited to announce that I'm joining Ribbon and am finally in the @shopify app space full time 🫡 I'll be working alongside @baileyberro and team to help solve gifting for Shopify merchants, and I couldn't be more excited about this! I felt a huge shift after Editions and
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Today I’m debuting Parable. Successful companies make the impossible, inevitable. Their stories live long enough to become parables that inspire generations.
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The New York Times wrote a hit piece about me, so I made a 45 minute video showing they're full of shit~
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