When everyone can access the same data, how do you stay ahead? ANA members get exclusive insights that give them a competitive edge. https://t.co/fwxBqM01Qt

$63B in ad spend is being lost to invalid traffic. Lunio reports that 8.5% of global clicks lack real user intent, with AI agents poised to intensify the issue. In a performance-driven market, protecting signal integrity may matter more than scale. More: https://t.co/GNdQ66wjVE

ASK Answers: What is brand trust, and how do marketers successfully build it? https://t.co/dvZiM0bQLq @ANAmarketers

The Super Bowl is over. The real marketing lessons are just beginning. @zappi_io’s real-time analysis of Super Bowl LX reveals what worked, what didn’t, and why. CMO Nataly Kelly joins On Scope to break it down. Plus: the new era of brand-celebrity partnerships. 🎧 Listen now.

Media is accelerating. Are you ready? At the 2026 ANA Brand Media GrowthFronts, P&G’s Lela Coffey & Megan Ho break down the critical shifts shaping 2026 — from AI optimization to cultural relevance and performance strategy. Get the blueprint. Register now at

The next chapter of marketing is being written right now. Empowerment AI: Marketing Bootcamp April 8–9 | New York Led by Cord Silverstein, CEO, Integrate AI Gen AI tools Proven prompts Performance frameworks Build the confidence to lead. Register now. https://t.co/PBxC73tc5n

ASK Answers: How can my brand connect with African American audiences? https://t.co/rx3RWHWrWi @ANAmarketers

Consumer behavior in 2026 is being pulled apart by profound economic, emotional, and demographic shifts. Marketers must adapt by addressing affordability tensions, designing for emotional relief, and rethinking outdated demographic playbooks. https://t.co/ldsG2gUI7b @ANAmarketers

Timeless. Tangible. Powerful. The Gold Mailbox Award will honor one campaign that elevated direct mail with innovation and impact — and invite the winner to accept the award on stage at the 2026 REGGIE Brand Catalyst Awards Gala. Deadline Extended: March 13, 2026. Start your

Creative AI isn’t about perfection. At the 2026 ANA GrowthFronts, Alan Schulman reframes AI as a human-led collaborator — one that amplifies authenticity, cultural nuance & emotional truth. In a world of sameness, imperfection wins. Learn more & register.

This survey was in field June 2025 though early August, and captures the current state of measurement across major brands, revealing both the progress made and the gaps that remain. https://t.co/db3qitcJgJ @ANAmarketers

The game’s over. The ads are graded. But the real marketing MVP? The Puppy Bowl. 🐶 Twyla Huang-DiSimone explains why it may be a smarter ad buy than the Super Bowl — and how contextual marketing wins. Plus: Is marketer burnout reaching a breaking point? 🎧 Listen now.

The @ANAmarketers Building Brand Trust with Data Governance and Privacy playbook provides marketers and data leaders with actionable strategies to strengthen consumer trust through responsible data use, governance, transparency, and privacy protection.

Celebrating a powerful day yesterday as YCCI hosted the @ANAmarketers Educational Foundation (@AEFNYC) Future of Marketing Leadership Conference at @YaleSOM

As Bright Horizons sought to expand its offering beyond childcare for professionals and into areas like pet care, eldercare, and educational resources, the organization naturally had to revamp how it operated internally.  https://t.co/l2wbH7zQLt @ANAmarketers

Join Carlos Santiago and Stacie M. de Armas at the 2026 ANA Brand Media GrowthFronts to learn how successful brands leverage culturally relevant marketing to achieve measurable growth. This session, which aligns with the goals of SAMA, will feature real-life case studies and

.@visitphilly hosted a record-breaking Drag Queen Story Time @ConstitutionCtr, generating 177 media placements, 500,000 video views, boosting hotel occupancy by 6%, visitor spend by 3%, and emotional connection to the city by 11%. https://t.co/iLLntWLA2f @ANAmarketers

Through a micro-segmented cultural lens, Armida Ascano explored how Baby Boomers, Gen X, Millennials, and Gen Z shape a culture accepting of AI-powered experiences.  https://t.co/ElMKrR6fDb @ANAmarketers

Tomorrow, 2/12, @gofundme and @GivingTuesday join the @ANAmarketers Nonprofit Organizations Committee to preview findings on supporter-led fundraising, highlight best practices, and explore how nonprofits can empower advocates to reach new audiences.

Confident marketers are moving the industry forward. With stronger sales alignment, smarter use of data and AI, and a renewed focus on brand, they’re redefining how marketing drives growth. Patricia Yeager explores the attributes that define today’s confident marketer. Read