Chris Joyce
@_VBCJ
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Creative Director • Founder • Strategist. London-made, globally used.
London
Joined May 2010
Making changes to my account > fewer hot takes, more usable ones. 🔥➡️🗑️ Incoming: - Strategy > Playbooks you can steal - Branding > Identity systems & teardown threads - Creative > Why campaigns work or flop Bonus: Tools & workflows I actually use plus the odd meme with a
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you know that company you love and want to emulate? they invest in design
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CEO’s: Invest in design, or perish.
Soooo many companies are looking for good designers right now. Never had this much inbound.
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UX before style guide. Fix the journey, then dress it. Design can’t rescue a broken flow. Action: map steps, questions, wait times, handoffs; solve the ugliest one first.
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Start with “your first best customers,” not “total end goal” Niche, win, widen.
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If your mission can’t fit on a till receipt, it won’t fit in your customer’s head.
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Strategy test: can a junior make the right call without Slacking you? If no, you don’t have a strategy yet.
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Messaging pyramid: Problem → Promise → Proof. If your site opens with adjectives before evidence, you’re doing poetry, not persuasion.
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Identity systems beat logo worship. If the social content, webpage, or app icon looks weak, the logo doesn’t matter.
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Brand vs performance is a fake war. Brand creates demand; performance harvests it. Starve one and the other dies.
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Motion is the new colour. If your brand doesn’t move with rules, agencies will add easing and pray.
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Would the real Alan Partridge please stand up
I know we have a sane new government, and thank god for it, but I am so relieved to see that some political clowns still exist, enabling the survival of the car crash interview. In this one, Farage pretends he was asked to go to the US by, well, nobody. https://t.co/HmJwjgJQcD
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Don't ever stop sharing this video. The Tories have ruined this country. RUINED it. All the while lining the pockets of themselves and their mates. #generalelection
#JulyToryWipeOut
#ToriesLiedPeopleDied
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Every single time the Conservatives come to power they increase the size of NHS waiting lists. Please don't let them blame it on Covid or anything else; they were doing exactly the same thing in the 90s. Please RT if you think everyone should be clear on this.
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When the producers get a last min client change
Liberal women spend $4,000 to bash sticks on the ground and scream at a ‘Rage Ritual Retreat.’ The bizarre wellness retreat is designed to help women deal with anger.
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Amazing story!
I won. I won my appeal. The Luxembourg court has ruled that Jeff Dieschburg infringed upon my copyright when he used my work without consent. Using a different medium was irrelevant. My work being 'available online' was irrelevant. Consent was necessary. 1/
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