Zahra Bahrololoumi CBE
@ZahraS_B
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Music. Culture. Literature. Travel. World Politics. Leader of Salesforce UK & Ireland. All views my own.
London
Joined October 2014
Welcome to @Salesforce, @Informatica! Together, we’ll build a unified & comprehensive foundation for the #AgenticEnterprise with clean, connected, trusted data. Learn how this acquisition strengthens our entire Agentforce 360 suite:
salesforce.com
SAN FRANCISCO, CA — November 18, 2025 — Salesforce (NYSE: CRM), the world’s #1 AI CRM, today announced it has completed its acquisition of Informatica, a
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Kudos to our customers, partners & @Salesforce UK team who raised £21,000 for @Motivez at The BOLD Gala, BOLDforce UK’s flagship Black History Month celebration. Thank you to sponsors @LTIMindtreeOFCL @Coforge_Tech @EPAMSystems_UK, @phixtech @ThirdEye @InspireAI @Persistentsys
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"We need bright people finding bright ways to use bright technology — not technology operating in isolation.” Research from The @Diginomica Network confirms a critical challenge in adopting #AgenticAI. Read the full report to learn what it is:
diginomica.com
diginomica - business insights for the digital enterprise
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Join us at #Agentforce World Tour London as we bring the latest innovations from @Salesforce #Dreamforce SF to #London. 📆 4 Dec 🕰️ 8 am to 6 pm 📍 Excel London Register now:
salesforce.com
Discover how AI and agent-first innovation are transforming work at Agentforce World Tour. Join us for expert-led sessions, demos, and hands-on learning.
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In volatile & uncertain times many business leaders hesitate, or even freeze. But research consistently shows that fortune favours the bold, not the cautious. The question is: Can you learn to be brave? 5 strategies to drive bold action in @HarvardBiz:
hbr.org
Research has shown that fortune favors the bold, not the cautious. But in volatile and uncertain times, many leaders hesitate to act, and others simply freeze up. The question is, Can bravery be...
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#Robot dogs are helping manage forests in the #UK. As part of the @UniofOxford’s “Digiforest” project, these #robots, equipped with laser scanners, are building a highly accurate 3D model of our woodlands. See them in action: https://t.co/X6433OSNJr
@wef
weforum.org
These robots are being used to build detailed maps of forests, with the aim of improving management and conservation. They have been developed as part of the DigiForest project, which involves...
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How do you deliver personalised #education to 160 million learners across 200 countries? @pearson is providing the blueprint with @Salesforce Agentforce 360. #Agentforce instantly processes returns, generates invoices & more. See the results: https://t.co/0dYNlPmwRI
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Are you a working mum looking to carve out time for the things you love, and spend less time doing admin? Join @TheSupermumsUK for their Summit on Thurs, 20 November, and learn how to use AI productivity hacks to save up to 10 hours/week. Sign up here:
supermums.org
Mums on Cloud Nine Summit Save 10 hours a week as a working mum! Join us for a transformative one-day virtual summit during National Self Care Week on the 20th November that launches a 90-day journey...
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We were delighted to welcome @KensingtonRoyal & @Earlychildhood to @salesforce Tower for The Future Workforce Summit. Hosted by the Centre’s Business Taskforce, we discussed how businesses can drive essential investment & action in the early years. See: https://t.co/Z5Tg9YF5ZX
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Moving hundreds of thousands of @onenzofficial customers into 7 new plans could have been chaos. @Salesforce #Agentforce guided every login, comparison & activation… turning a nationwide migration into a seamless success. ✨ Big switch, zero glitches: https://t.co/SESdtLmRPp
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Imagine having an AI Agent that recommends items based on your needs, helps you check out seamlessly … and even tracks your order, or helps process a return … all within a single conversation. @Salesforce + @Stripe + @OpenAI are making this a reality:
salesforce.com
SAN FRANCISCO — October 14, 2025 — Salesforce (NYSE: CRM) today announced a collaboration with Stripe and OpenAI to build an Instant Checkout integration guided by the new Agentic Commerce Protocol...
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Jewellery retailer @Pandora wanted to replicate the magic of in-store shopping online.📷 With @Salesforce #Agentforce #AI Agents, they’re making every online shopper feel like a gem. See how:
salesforce.com
AI agents help customers find the perfect jewelry and get instant answers to their questions.
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The agentic #AI era magnifies the chasm between businesses’ AI ambitions and their data reality. A staggering 84% of data and analytics leaders say their data strategies need a complete overhaul. See how tech leaders are closing this critical #data gap:
salesforce.com
Seventy-six percent of business leaders say they’re under growing pressure to drive business value with data. Yet Salesforce’s new State of Data and Analytics report reveals their biggest hurdle is...
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Loved this episode of Agents of Change! Prof. Ashley Braganza (@Bruneluni) & @posullivan26 (@salesforce) discuss the topic on everyone's mind right now: Unlocking the true value of AI. This episode is a must-watch for leaders deploying #AI & #AgenticAI. https://t.co/klEAQ7gSh3
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Specialty retailer @WilliamsSonoma, Inc. is transforming their customer experience using @Salesforce #Agentforce AI agents to drive efficiency and offer personalisation. See how @Salesforce is helping Williams-Sonoma serve up better customer service:
salesforce.com
The leading retailer is using AI agents to increase efficiency, reduce service costs, and autonomously offer personalized cooking tips SAN FRANCISCO – October 14, 2025 – Today at Dreamforce 2025,...
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#CIOs: Traditional #IT architecture is cracking under the pressure of #AI. To deploy trusted, autonomous AI at scale and become an #AgenticEnterprise, organisations must evolve their core infrastructure. See how:
salesforce.com
The bedrock of traditional IT architecture is cracking under the pressures of AI implementation. Built for predictable, human-driven tasks, legacy architecture is fundamentally unprepared for the...
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How much free will should your AI agents have? Find out: https://t.co/Gwg62QFkco
#AgenticAI #AI #FreeWill #AIforGood #Salesforce
salesforce.com
Key Takeaways The promise of a faster, smarter enterprise is becoming reality, as organizations embrace AI agents that not only follow instructions but also reason, act, and even learn autonomously....
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As @salesforce + @awscloud approach 10 years of collaboration, we’re laying the foundation for Agentic Enterprises through 4 pillars: 1️⃣Unified data 2️⃣Secure & interoperable AI agents 3️⃣Modernised contact centres 4️⃣AI solutions through the AWS Marketplace https://t.co/RdlawJT5I9
salesforce.com
With AI agents, we’re witnessing the most transformative development in technology since the creation of the internet. Salesforce’s Agentic Enterprise Index revealed that in just the first half of...
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#Agentforce use cases go beyond automating repetitive business processes. In this @ComputerWeekly interview, I share how @SalesforceUK customers are using agentic #AI to develop new business streams. Learn more here:
computerweekly.com
Salesforce UK CEO Zahra Bahrololoumi and CTO Paul O’Sullivan put Dreamforce 2025 discourse about agentic AI into a UK context.
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.@Salesforce + @OpenAI partnership unleashed! 🤖 New #Agentforce 360 apps are now LIVE in ChatGPT. You can query your #CRM, build @tableau dashboards, analyse conversations, & even close deals with Agentforce Commerce. Read about this new partnership:
salesforce.com
The world’s #1 AI CRM will surface directly in ChatGPT New integrations bring OpenAI frontier models and Salesforce into unified experiences across both platforms SAN FRANCISCO — October 14, 2025 —...
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