I’ve plunged into Crypto TikTok. Huge potential. Top accounts still shill trading tricks. But @base, @KaitoAI, @Uniswap step up, spotted @emilyxlai, @0xm1ggy too. Crypto on TT lags, other early apps snag 10K downloads with few million views. Follow these accounts to start yours:

more than 60% of TikTok users are Gen Z, and sadly, there aren’t many crypto creators out there yet. still super rare in the crypto space. and I’ve got some takeaways from them here:.

btw, I’m putting together a notion page with a list of crypto creators, packed with tips on working with them or crafting UGC campaigns. I’ll drop it here soon, so follow me to catch it. if you’ve got any resources or know cool accounts, toss them my way. I’d love to hear :)

These are my takeaways from top crypto TT creators and brand accounts I’ve been digging into this past week:. - Top creators and views still talk about prices, trading tips, and 'what’s the next 10x?'. - TT audiance crave money making value props, leverage this to go viral,

this is the crypto founder’s wild product in action and your job as a marketer is to decode it for the world:

those guys teach it, spark momentum >>> just tweet about marketing.

crypto marketing’s like hustling for 20-25 year old founders who push you to the ege brink for two years . post ege, they retire as angel investors . while the marketer’s stuck podcasting and shitposting ‘til the next loop hits

After soaking in @therosieum’s piece on performative work, a couple of questions popped into my head:. 1- Is personal brand really as big a deal as they hype it up to be?.2- Does balancing work matter for sharing vibes and grinding at the same time?. Then it hit me, folks who.

Marketers schooling founders on mastering founder led marketing:

Picture a café menu drowning in “artisan blend” gibberish—my brain checks out. Hit me with “Fresh coffee to kickstart your day” instead—simple, survival ready, no brain strain.

On the second:. Brands flop when they make you wrestle to get their point, like tossing a puzzle at you mid hike uphill, and I’m out.

Why?. It’s all about survival, food, hydration, a sweet deal. Brands stumble when they ramble about their history or tech jargon, total noise. Drop a clear winner like “Healthy meals, delivered fast” to trigger that survival spark, or folks’ brains just wander off.

For the first one, consider this example:. Imagine you’re strolling through a lively farmer’s market, stalls bursting with apples, jewelry, total chaos. Your brain skips the bead count and zeros in on that fresh bread aroma or a cold water bargain.

Brands often trip over two core hiccups tied to how our brains tick:. 1- Our story and vibe don’t spark that survival instinct in folks’ heads. 2- Overloading with complexity burns too many brain calories.

Then I cracked open marketing reads like Building a Story Brand and some courses, and boom. It dawned on me, the root was way deeper.

After nearly a year hustling, we threw in the towel—but as a co-founder and founder led marketer. I couldn’t shake the “why?” Why didn’t folks get what we were building?.

During pitches and 1:1s, those same tricky questions about our UVP and elevator pitch kept tripping us up:. “Is this just for VCs, or does it track and analyze too?”.“Who’s your ICP?”. Stuff like that stretched a quick pitch into a long explain fest.

Most onchain and offchain deals were hidden back then. With my pal’s PE know-how, we whipped up a rough no code demo. But man, we hit walls zero experience, no cash, and a biggie:.

Back in 2022, at 17, when onchain tools like Nansen and Dune were peaking, my buddy and I felt crypto was missing a solid all in one tool.

Every day, you hear about the magic of translating skills in marketing . But have you ever paused to wonder why it’s so crucial, down to its deepest roots?. After my first crypto startup flop at 17, it took me two years to uncover the “why” behind it all:

we’ve got the hang of learning and sharing it like pros. but turning that knowledge into experiments? total roadblock . that’s why I’m sold on this flow:. learn it -> experience it -> prove it -> share it.