Shan Serran
@ShanSerran
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CEO & Founder at @Veewz1, Digital Marketing Agency
San Francisco, CA
Joined August 2009
Are you shifting your GTM strategy for AI, or just waiting to see what happens? Drop a comment below. Like and Retweet if this sparked a new idea. ♻️
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At Veewz, we see this shift daily. SaaS companies don't need more "hacks." They need a GTM strategy that integrates this new reality. Launch faster. Scale smarter. Don't just add AI tools. Rebuild your funnel around them.
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What happens to the humans? They move up the value chain. SDRs stop being spam cannons. They become strategic consultants. Product teams stop guessing features. They build for revenue outcomes. Low-value grunt work is gone forever.
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DATA becomes your only moat. An AI model is only as good as the context you feed it. Winners won't be the ones with the best sales script. Winners will be the ones who capture the best customer intent data to fuel their AI.
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We are entering the era of "Intelligence-Led Growth." The lines are blurred. Your product can sell like a human. Your sales team can scale like software. If you stick to rigid definitions of PLG or SLG, you lose.
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Now look at Product-Led Growth. The weakness? High churn and low enterprise conversion. AI fixes the "leaky bucket." In-app AI agents act as the perfect sales rep. They guide users, answer objections, and upsell in real-time. Zero human friction.
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Look at Sales-Led Growth. Traditionally, it's expensive. High CAC. Slow ramp times. AI changes the math. AI SDRs can now prospect, personalize, and nurture at infinite scale. You get PLG-level volume with Sales-Led targeting.
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The old binary choice is DEAD. Founders used to ask: "Do we hire a sales team or build a self-serve funnel?" That question is now irrelevant. AI doesn't just optimize these models. It merges them.
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Everyone's debating Product-Led versus Sales-Led growth. The real question is how AI fundamentally alters both GTM models. Few understand the coming radical shift. 🧵👇
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Your move. What's your current CRM costing you in speed and efficiency? Drop a comment. Let's talk about what's actually working.
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The companies winning in 2026 won't be the ones with the biggest CRM budget. They'll be the ones who adapted EARLY. Who chose clarity over complexity. Speed over status quo.
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If those numbers make you wince... It's time to explore what's next. Your GTM motion depends on it.
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The smart play? Audit your CRM ROI today. Track these metrics: - Time from lead to first contact - Manual data entry hours/week - Cost per active user - Days to generate accurate forecasts
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So what do you do? Option 1: Wait and hope Salesforce catches up Option 2: Start evaluating AI alternatives now Option 3: Hybrid approach - test AI tools alongside Salesforce
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And by 2026? The gap will be insurmountable. Companies still wrestling with legacy CRMs will be outpaced by competitors moving at AI speed.
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They auto-score leads. They predict churn. They write follow-up emails. They surface insights you'd never find manually. This isn't incremental improvement. This is TRANSFORMATION.
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SaaS companies need pipeline visibility NOW. Not after 6 months of Salesforce configuration. Not after hiring a dedicated admin. NOW.
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But here's the REAL problem... It's not about cost. It's about speed to value.
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The math is brutal: Traditional CRM: $50-150 per user/month AI-native CRM: $15-40 per user/month Same functionality. Better intelligence.
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