This is assuming you have either: a) your own list and offers to sell b) a client's list and offers to sell At the end of every email you should also be giving people an opportunity to buy your product/service. Grab a pen and lets's roll.

1/ Hero's Journey. Share your story of zero to hero. How you started and got to where you are now. You don't need to share your whole life story. Keep it relevant to what the reader is there for.

2/ Your "secret sauce". What's your secret sauce? How did you discover it? What makes your sauce different from others?

3/ Throw rocks at enemies. Don't call people out by name (unless you want internet beef). But do mention the bad or subpar things you see in your industry.

4/ Your first customer story. Everyone remembers their first customer. Write an email about how you got them. What you did for them. And where they are now.

5/ Bust an assumption. People have all kinds of assumptions on what they need to do to achieve the result your product promises. For example, "I need a ton of upfront capital to start." These assumptions hold them back from buying. So take one of them and bust it.

6/ Answer a FAQ. This one is stupid easy and one of my personal favorites. It’s also one of my best sales generators. Take a FAQ your audience has before buying and answer it in an email.

7/ Customer win. Share a win one of your customers had from using your product or service. Share the before, after, what they did to go from before to after, and what life will look like for them moving forward.

8/ Debunk a myth. For example... Myth: you need to close high-ticket deals on the phone. I wrote an email about how to close $5k-$30k deals without the phone.

9/ Tie your product to pop culture. Remember the slap heard around the world? Events like this are great fodder for emails. Find a way to tie it back to your product.

10/ Share an inspiring story about your product. Is there a story you can share about your product that inspires your reader to buy? Perhaps how you or a customer used it to get an inspiring result? Share the story here.

11/ X tips to [get result]. "7 tips to write better subject lines." The last tip should be to buy your product if they want more help.

12/ Story of the week. Share a personal story of something that happened in your life or business that week. It could be a story about ANYTHING. Your kids. A new pen that you bought. Some good food you ate. A funny encounter. Write about it and tie it back to your product.

13/ Horror story. Find a horror story about someone who didn't use your product and share what happened. For example when I sold supplements I wrote emails about competitor products w/shitty ingredients. A customer complained about having loose stools for a month.

14/ Reveal shady practices in your industry. Things your competitors do that you do NOT do. Maybe it’s the way they promote their products. Or the way they use poor quality materials. Or use false claims. This will be different for every industry but you get the picture.

15/ Childhood story that relates to what you do. For example... I shared a story on how growing up known as the “cheap kid” motivated me to become my own boss. It motivated me to make more money so that my kids never have to be called a cheap ass like I was.

16/ Answer another FAQ. These are too easy to write. I do at least one of these a week. You can also find FAQs on forums, Amazon, FB groups, Reddit, and Quora.

17/ Current events. Is there something going on in the world you can tie back to your product? (Hint: the answer is always YES.) C19 gave me many rainmaking emails.

18/ Remind people of your mission. Remind them why you do what you do. Share your mission and why it’s so important for you to achieve. People can unite around a good mission.

19/ Share a useful resource your audience would love. An article? Book? Podcast? YouTube video? If it's useful and relevant, tell them about it.

20/ Your best customer. Share the transformational story of your best customer. The before, after, what they did to go from before to after, and what life is like for them now.

21/ The #1 mistake. What's the #1 mistake you made in getting to where you are now? How did you overcome it? Write an email about it.

22/ Behind-the-scenes. Share something you've been working on. A new product. New content. New training. Tease it to build anticipation.

23/ 5 ways your life will be better. 5 ways the reader's life will be better once they buy your product. Make sure each one is tied to a desired outcome. No one buys to get 50 PDFs and 100 hours of content. They buy for the outcome.

24/ Answer another FAQ. You know the drill.

25/ Bust a personal objection. What's an objection people have about themselves before buying? Write an email busting it and share why it could be an advantage. For example, "I can't be a copywriter because I wasn't a good writer growing up." Great. No bad habits to break.

26/ Share a piece of content. Do you have a keystone piece of content they might've missed? A YouTube video. Thread. Blog article. Free report. Share a piece of content that leads to a sale.

27/ #1 reason you haven't [achieved result]. Tell your audience about the #1 reason they haven't got to where they want to go yet. It should be something EXTERNAL. Meaning they're able to change it... ideally with the help of your product.

28/ "Do you want X?" Do you want an extra $5k/mo? Do you want to close your first client? Do you want to get your first RE deal? Do you want to lose 10lbs in 30 days? Simply ask if they want an overt benefit. Then tell them how your product helps them get it.

29/ Customer win. Share one more customer win. Make it a good one.