Quick marketing tip that’s been working out v well for me this year... make the promise in your offers smaller.
Example:
Write your first email that sells vs build a $10k/mo email agency.
In a world of hype+shit products that don’t deliver, the believable and doable will win.
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You will have people achieve way more than the promise which is great. Now you’re over delivering.
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@SeanAnthonySays
Making realistic promises in a world of outrageous claims will ironically help you stand out among your competition.
Love the self-liquidating low ticket offers that lead to the high ticket packages.
Definitely the best way to sell info products in the current environment.
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@SeanAnthonySays
Interesting take. For info products I haven't seen this work "at scale" as most people are looking for a push button solution.
This can work if you already have an audience of people that trust you but if you don't the "push button" offers seems to scale better.
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@emailreinis
Depends on what you mean by scale. And also on your market, price, product.
I know a lot of folks doing millions in profit per year selling non push-button solutions.
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@SeanAnthonySays
The "how I make $10,000 a day with one single email while sipping coffee in my pajamas" vibe is getting old
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@SeanAnthonySays
Makes sense. All the disruption in the economy has quickly heated up a cold market for entry-level marketing/business information.
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@SeanAnthonySays
This makes a lot of sense and still i never thought of this. Its incredible how we don't question those things even though we should.
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