@SeanAnthonySays
Sean Anthony
3 years
I spent $716 on 7 Twitter growth courses in the last 40 days. Learning from the top people on how to grow and monetize a Twitter account. Here are the top lessons I learned so you don't have to spend the cash...
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@SeanAnthonySays
Sean Anthony
3 years
For you curious kats and kittens... I bought courses from: @dvassallo @david_perell @wiseconnector @creation247 @OneJKMolina @Yannick_Veys @Route2FI No ragrats. And I had at LEAST one golden nugget from each one.
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@SeanAnthonySays
Sean Anthony
3 years
First we'll start with foundations. How to start a Twitter account from scratch the RIGHT way. Then we'll end it with monetization and how to make money from your account. Let's go
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@SeanAnthonySays
Sean Anthony
3 years
1/ Turn your profile into a landing page 3 key areas to focus on: - bio: give people a reason to follow you - pinned tweet: get them hooked once they find you - profile+cover photo: show who you are and what you're about Let's talk about each of these...
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@SeanAnthonySays
Sean Anthony
3 years
Your BIO should make people excited to follow you. It should instantly answer: - who you are - what you help people do - what kind of content you'll share - where people can go to get more Here are 4 examples I like. Leads with benefits and grabs your attention.
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@SeanAnthonySays
Sean Anthony
3 years
Your PINNED TWEET should send people down the rabbit-hole. You want them to read it and get sucked into your account for hours. Best way to do this is to create a "master thread" list so your reader can jam out. Still working on my master list... but check out @PaikCapital
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@SeanAnthonySays
Sean Anthony
3 years
Your PROFILE PHOTO can go a couple different ways. - you can show your real face - you can use an anonymous niche-specific photo Real = better for sales and building relationships. Anonymous = better for targeted niche topics. Both can work well.
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@SeanAnthonySays
Sean Anthony
3 years
Your COVER PHOTO can go a couple different ways too. - you can show people who you are as a person - you can tell people what you do and what to do next If your goal is to build your audience and connect with folks, use the 1st. If your goal is to sell product, use the 2nd.
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@SeanAnthonySays
Sean Anthony
3 years
2/ Pick 3 main content pillars These are the 3 main topics you'll be tweeting about. For me this is: - creator economy - online bizness - info products It can change over time but will guide you as you start out. Pick up @Nicolascole77 book to go deep on this.
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@SeanAnthonySays
Sean Anthony
3 years
3/ Create a "Thought Museum" I learned this in @OneJKMolina course. It's a swipe file of tweets that catch your attention. And also emails, subject lines, headlines, blog articles, ads. Anything that makes you stop scrolling. I use Notion for my Thought Museum.
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@SeanAnthonySays
Sean Anthony
3 years
Having a Thought Museum will expose you to good content daily. If it catches your eye, there's something about it that's working. Keep it in a swipe file. Refer back to it whenever you're struggling to write. Don't copy! Use it as inspiration.
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@SeanAnthonySays
Sean Anthony
3 years
4/ Start tweeting By now you should have your: - profile landing page - 3 content buckets - thought museum Now it's time to start tweeting. 2-4 per day is good to start. If you have less than 1k followers it's better to comment on bigger accounts first.
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@SeanAnthonySays
Sean Anthony
3 years
To comment and engage with bigger accounts Make sure you're adding NEW value to the convo. Meaning don't just say "couldn't agree more". Or regurgitate what they already said. Share a new perspective. Expand on their point. Be useful. Do this 10-15x day at the start.
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@SeanAnthonySays
Sean Anthony
3 years
Another way is to grow is to connect in the DMs. Reach out to bigger accounts and find a way to add value. Maybe you're a web designer and their website sucks? Share some ideas to improve it. I got on Zoom to help people in the 10k+ range which led to more followers.
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@SeanAnthonySays
Sean Anthony
3 years
5/ Identify a problem When you first start tweeting it'll feel like you're talking to a wall. You're finding your voice. Seeing what topics resonate. What you like writing about. You'll figure it out over time. And when you do? It's time to start zooming in.
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@SeanAnthonySays
Sean Anthony
3 years
Isolate a painful problem your audience has and tweet about that. Create content to point out the problem. Make them aware of it. My audience is creators and early stage entrepreneurs. Their problem? Making money from creating. So I tweet about ways to monetize online.
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@SeanAnthonySays
Sean Anthony
3 years
6/ Create an offer that solves a specific problem This could be in the form of: - NFT - SaaS - service - coaching - consulting - online course - gumroad product - cohort-based course Product type doesn't matter as much as the problem you're solving.
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@SeanAnthonySays
Sean Anthony
3 years
7/ Sell your offer By this point you should have: - an audience - a clear idea of the problem you solve - an offer that helps your audience solve that problem Now you need to sell it. If you did the previous steps This part is simple.
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@SeanAnthonySays
Sean Anthony
3 years
How do you sell your product? First, create a quick n dirty landing page on Gumroad. Run it as a pre-sale and set a deadline for early-bird pricing. Tell customers that product releases on X date in the future. DON'T CREATE ANYTHING YET.
@SeanAnthonySays
Sean Anthony
3 years
The S3 Formula Answer the below: - Big promise / question - Here’s 3-5 things it’ll do for you (benefits) - Here’s what you get (features) - Here’s a taste (curiosity + desire) - Here’s why you should get it now - Here’s what to do now Live example:
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@SeanAnthonySays
Sean Anthony
3 years
Next, create a promo campaign to run on Twitter. Write content around: - the origin story - how you use the product - results from you and customers - what life will be like once they use it - behind-the-scenes of building and using it This will give you content for days.
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@SeanAnthonySays
Sean Anthony
3 years
Run the promo and gauge sales. DM people you started a convo with and let them know about your offer. Don't be slimy about it. No sales? No problem. This is why you don't build before you sell. Go back to the drawing board to tweak your offer or come up with a new one.
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@SeanAnthonySays
Sean Anthony
3 years
Repeat this process until you've found a winner. The bigger your audience and the more experience you have doing this The better your chances will be. Keep at it til you find that winner.
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@SeanAnthonySays
Sean Anthony
3 years
8/ Be consistent You've heard this a millyun times but it's true. Consistency wins on Twitter. Writing. Engaging. Connecting. Making offers. Every single day. You only fail if you quit. Keep it rollin until you win big.
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@SeanAnthonySays
Sean Anthony
3 years
To recap: 1/ Turn profile into a landing page 2/ Pick 3 content pillars 3/ Create a "Thought Museum" 4/ Start tweeting 5/ Identify problem 6/ Create offer that solves problem 7/ Sell offer 8/ Be consistent If you got value outta this, give it a RT. Just saved you $716 ;-)
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@SeanAnthonySays
Sean Anthony
3 years
If you enjoyed this: Follow me @SeanAnthonySays Sign up for my free newsletter with 5,317 other marketers, creators, and entrepreneurs:
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