Gratulerer Norge! After 28 years, Norway has made it back to the World Cup. We can’t wait to fly the fans across the Atlantic to cheer on the Norwegian team in the US, Canada and Mexico next summer.

We did it again! SAS is Europe’s #1 airline for punctuality. Being on time is Scandinavian – and at SAS, it’s in our DNA. Thanks to our colleagues for making travel seamless, reliable and on-time every day.

During our new brand campaign shoot, President & CEO Anko van der Werff met Swedish actor Joel Kinnaman over a coffee at Copenhagen Airport. Joel shared his love for SAS and the feeling of stepping on board - like coming home.

We’re proud that Copenhagen, our global hub, has been named the world’s most liveable city by The Economist. With top design, cuisine, culture & sustainability, it’s the gateway connecting travelers to, from and within Scandinavia - and the rest of the world.

Meet the director behind our new brand campaign! In this behind-the-scenes episode, Martin Werner shares his thoughts on working with Joel Kinnaman and bringing the Scandinavian spirit to life - with humor, authenticity and a spot-on tone.

Our new brand campaign “We are Scandinavia”, starring Joel Kinnaman, is live! It celebrates Scandinavia’s progressive spirit. We're proudly serving the toughest crowd. Huge thanks to the production team for bringing it to life! ▶️ Watch full film: https://t.co/lBaqpnQnQE

We’re opening three more 2025/26 winter destinations: Kittilä, Lyon & Vienna! All available via direct flights from Copenhagen. Lyon and Vienna operate six times a week, while Kittilä offers twice-weekly flights.

We’re opening our first new 2025/26 winter destinations: Fuerteventura, Madeira & Marrakech! All available via direct flights from Copenhagen. Fuerteventura and Madeira operate weekly, while Marrakech offers twice-weekly flights.

Turning innovative ideas into action - our flight to Los Angeles at this year’s Aviation Challenge showed how collaboration and smart innovation make flying more efficient. Step by step toward a future of flying with less climate impact.

We're proud to take part in The Aviation Challenge 2025 – @skyteam's initiative driving a more sustainable aviation industry. Today, our showcase flight from Copenhagen to LA took off, highlighting key initiatives for a more responsible way to fly. ▶️ https://t.co/0RPG3vJ8le

Today we're launching SAS European Business Class! Extra space, privacy, enhanced dining, priority on ground treatment, and access to 35 additional lounges. Available on all international flights within Europe, including Scandinavia.

Together with @Swedavia, we invited our Conscious Travelers to a behind the scenes day at Arlanda Airport – showing how our daily operations help reduce climate impact. After hosted the event in both Stockholm and Oslo, we now look forward to Copenhagen in October.

We're launching our most extensive summer program ever in 2026! With 9 new routes, including 6 brand-new destinations, we're adding 20% more seats from Copenhagen and 50% more connecting opportunities for our travelers. Bookings are open today. Read more: https://t.co/xlB9idMKOa

Once again, we top the list of the world’s most punctual airlines: #1 in Europe and #3 worldwide! Thanks to our colleagues for keeping travel seamless. Cirium Airline Punctuality Ranking, Aug 2025.

Our first flight to Seoul landed at Incheon Airport, launching the first direct route from Scandinavia to South Korea. Together with Korea Tourism Organization, we hosted a 3-day Seoul experience, showcasing culture, food, and inspiring discovery for our partners.

Yesterday, we opened the first direct flight from Scandinavia to South Korea, connecting Copenhagen and Seoul. 3 weekly departures this winter, increasing to 6 next summer. Alongside Tokyo, Bangkok & upcoming Mumbai, it strengthens Scandinavia–Asia connectivity.

The SAS Amex Elite Card has been crowned Europe's Best Airline Card at this year's Frequent Traveler Awards. See for yourself why it's the best way to earn, travel and enjoy more.

Yesterday we celebrated our partnership with Scandic at Hotel Anglais in Stockholm. EuroBonus and Scandic Friends members joined us for an evening of inspiration, networking, and celebration – a perfect match!

One year ago, we joined @skyteam - gaining 17 partners and expanding our global network. Today, we celebrate our first anniversary as a proud member. Thanks to partners, colleagues & customers for being part of the journey.

Easily exchange points between EuroBonus and Scandic Friends! Link your accounts to use hotel points for flights, flight points for hotel stays, upgrades, and more. ▶️ https://t.co/SZYAeDPFAi