BIG NEWS! 🚀🚀🚀. Today, we're announcing that we're working with @EliLillyandCo to expand access to Zepbound vials. . Every day we fight to give our patients the easiest and most effective healthcare possible. Ro’s work with Lilly making Zepbound.

While we’ve built ro.OS over the past six years, now we’re excited to share more about this technology, how we built it, and how it’s helped millions of patients more easily and effectively achieve their health goals.

That’s exactly what we set out to do at Ro. ro.OS, our technology platform integrates the core parts of the healthcare system – bringing together nationwide telehealth, pharmacy, and lab services powered by four end-user applications and a suite of proprietary tools and features.

High-quality care shouldn’t be a handmade luxury good. As a society, the only way that we have turned luxuries that only the few can access into commodities that everyone can access is through technology.

I am so proud to give people a look under the hood here at Ro and show off ro.OS — the @Ro Operating System.

Awesome article on the far-reaching effects of GLP-1s across many industries by the one and only @ZReitano.

RT @ZReitano: The Wegovy shortage and Full Ownership .

People with obesity want to lose weight, are motivated to improve their health, and dedicated to sticking with what it takes to do so–but they need better care and support. Read more insights from @Ro’s survey with @ObesityAction:

An incredibly thoughtful Q&A from @ZReitano on the questions driving the discourse around obesity and GLP-1s today. It's well worth the read to better understand this complex condition and the available treatments based on the data and science.

6/ Our goal is never to either diminish other people’s life choices or to cause anyone harm by viewing our ad, but to start a conversation. We wrote more about the process behind the campaign here. We’re glad the conversation is happening and so are our patients.

5/ We are not misleading. We don’t use humor. We are not making far fetched claims. We are simply showing patients, in empowered poses, using treatment for their chronic disease. If people are uncomfortable with them, what does that say about how we view obesity?.

4/ We aren’t surprised that this marketing campaign isn’t resonating with everyone. Our goal was to spark these very conversations about obesity – while educating people about a breakthrough treatment option.

3/ Unlikely. Because everyone agrees that diabetes is a condition deserving of treatment and high-quality care. The questions being raised about our ads are a byproduct of the stigma that millions of people living with obesity have felt their entire lives.

2/ This is the conversation we want and need to have. Our ads show patients, who are eligible for treatment based on their body weight, using a treatment for a neuro-hormonal disease. Imagine our ad campaign said “A Weekly Shot for Diabetes” -- would that be considered ‘too.

1/ Our ads were recently slammed for being ‘too evocative’. I think our ads, and the coverage, are starting the exact conversation that we at Ro think is vital to have for patients. For decades, people have viewed obesity differently than other chronic diseases and the reaction.

Obesity isn’t a failing of self-control. Our new Body Program campaign spotlights obesity as a chronic condition that is worthy of high-quality care + effective treatment – and tells people that they can feel empowered to seek just that if they want to.

Our team is driven by a mission to help our patients achieve their goals. Now Ro is tackling obesity—one of the biggest health challenges facing our patients and society. Learn more:

We saw an opportunity to help usher in a new era in weight loss—by using our direct-to-patient approach to expand access to effective GLP-1 treatments and marrying that with the unrivaled convenience offered by our vertically integrated platform.

There’s a huge gap in obesity care. People are told that their weight is a failing of self-control or discipline. We know this could not be further from the truth. That’s why @ro built the Body Program.

For the second year in a row, Ro has been named to the Best Workplaces for Parents list by @GPTW_US—ranking #2 this year! As a father, founder, and Ro'er, I am so proud of our team for building and cultivating such a strong culture for working parents.