SESVanderHave wenst je fijne feestdagen toe! 🎄.Op een zoet 2025! 🥂. SESVanderHave wishes you happy holidays! 🎄.Here's to a sweet 2025! 🥂. SESVanderHave vous souhaite de joyeuses fêtes ! 🎄.Voici une douce année 2025 ! 🥂

DYK the sugar beet is a « zero waste » crop? 🌱 Besides sugar, the root produces pulp, molasses and lime fertiliser. And the leaves are not wasted either, as they are worked back into the soil as natural fertiliser. 🍃 This way, every part of the sugar beet serves a purpose! ♻️

Embracing the challenge to cure #yellowingvirus 🦠! Our #aphids are now in the field, set to infect sugar beet plants 🌱. Through extensive analysis in the field and lab, we're hopeful to find a genetic answer 🔬🧬. Every data point brings us closer to the solution!

In the search for a genetic solution 🔬 to the #yellowing virus, we at SESVanderHave produce the #aphid vector 🦗 and the different yellowing viruses. We do this under controlled conditions at our innovation centre, the SVIC.

We are happy to announce that Lilian Escalon officially takes over Rob van Tetering's role as the CEO of SESVanderHave, marking a new chapter in our company's journey. 🙌. Read the full press release on our website:

🌱 Did you know that at SESVanderHave, we extensively test new technologies and seed treatments in the field? Our team counts beet plants during the emergence period, sometimes 4-5 times, to track their growth! 📈 This helps us select the best candidates for the next steps! 👌

Dedicated to the future, we explore the wonders of plant health daily! Our Innovation Centre is examining 1000s of leaf samples. Through advanced biotech, we unlock the mysteries of sugar beet DNA 🧬 for targeted disease research. Here's to healthier seeds for healthier fields!🔵

Each blue pellet 🔵 produced undergoes rigorous #sowability tests to ensure even sowing 🚜, eliminating row gaps, doubles or breakage. Our 'test lane' is a global lab with specific sowing discs, perfectly catering to various countries and markets. 🌍. #sugarbeetseed #testlane

This spring 🌞, lots of SV beets are being sown all over the world! 🚜🌱 .How about you? Have you already sown our blue seeds? 🔵 . #TogetherWeGrow #TogetherWeSow #sowing #sugarbeetseed

Day 2 of #GenevaSugar Conference! 🇨🇭 Ian Munnery discussed the tangible impacts of the #NNI regulation on beet growers 🌱, sharing SESVanderHave's innovative steps towards alternative solutions. 💡He also provided practical strategies for the industry to navigate this change.

Say hello to our 12-row sowing machine, 🚜 one of the largest and most modern for sugar beet in Europe! SV Germany is all set to multiply efficiency while minimizing footprint. 🌍 More breeding plots are on the way, guaranteeing the best performance for our sugar beet seeds. 💙

A little flashback to the old days… 📸 Take a look at our SESVanderHave headquarters in Tienen, then and now! Our site and its buildings have changed quite a bit since this photo was taken in the 1970s. Can you spot the differences? 👀. #TogetherWeGrow #ThrowbackThursday

📅 Join us on the 17th & 18th of April for the annual #GenevaSugar Conference! Network with the sugar world's big players, gain in-depth industry insights, & hear our very own Ian Munnery take the stage! Let's sweeten the future, together🤝🍬.

Transforming rough sugar beet seeds into beautiful blue pills 🔵 through our detailed factory process ensures optimal sowing and greater yield potential! 🌱 . #TogetherWeGrow #seedprocessing #cleaning #priming #pelleting #coating #sugarbeetseed

📅 Yesterday, SESVanderHave united industry stakeholders to tackle the SBR/RTD (Syndrome Basses Richesses / Rubbery Taproot Disease) complex challenge. Let's join forces in breeding, institutes, and industry to empower farmers against this threat. ✅

Exciting discussions happening at the 79th #IIRB Congress in Brussels! 🇧🇪 Experts sharing insights on challenges in the sugar beet industry and the role of innovation. Our Project Manager, Pierre Longerstay, already making an impact! 👏

DYK that during the peak period, we receive 150,000 samples of beet mash for analysis? 🔬 From September to November, our harvesters are harvesting our trial fields all over Europe. 🚜💨 The field samples collected are transported in freezers to our sugar analysis lab in Tienen.

In case of specific weed control problems, our CONVISO® SMART varieties are the ideal solution. ✔️ Reliable effectiveness and a broad weed control spectrum are just two of the advantages of this innovative system. 💡

Before a new sugar beet variety 🌱 can be sold, it must go through a rigorous registration process. It takes about two years to examine 🔎 its value, distinctiveness, uniformity, and stability across generations. ✅

Before our sugar beet seeds 🔵 head out the door towards the customer, they must of course first pass our #packaging line. 📦 And there's more to that than you might think! Curious about the ins and outs of the packaging process? 🎬👇. #TogetherWeGrow #sugarbeetseed