🚨New WP🚨“Religious Identity Cues Increase Vaccination Intentions and Trust in Medical Experts among American Christians” How to promote vaccination among American Christians? Highlighting Christian identity of experts increases trust & vacc intentions https://t.co/snAvMka47D
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High vaccination rates are key to containing COVID. One major predictor of vaccine hesitancy is religiosity, and vaccination rate among biggest religious groups in the U.S. (e.g. evangelical Christians) is low. https://t.co/eCzhucyajq
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How to improve vaccinations among Christians? One approach is to recruit religious leaders to advocate for vaccinations. Pros: they are trusted sources Cons: they typically lack medical expertise
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In pre-reg'd experiment with 1,765 unvaccinated American Christians, we test a new approach: invoke religious identity of medical experts All participants saw a Q&A with @NIHDirector & @curtiscwrteam about vaccines, and read about doctors supporting vaccination
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In the common identity condition, Collins identified himself as Christian, and the essay highlighted that most medical experts are religious. In the control condition, participants received the same information without references to religion. https://t.co/jFAhGtcTCG
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Unvaccinated Christians in the common identity condition reported greater trust in the medical expert, increased vaccination intentions, and higher willingness to encourage others to get vaccinated.
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Vaccine intention effects were very small, but the common identity treatment was subtle. Effects were stronger among people who were more religious, and were statistically mediated by belief that the medical expert shared participants’ values.
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Takeaways: ⚡️Common religious identity cues can increase trust in medical experts. ⚡️Trust in science can be built by invoking common group identities -- even identities often assumed to be in tension with science.
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This work fits with our prior research on how cues of common political identity can help to promote vaccination intentions among Republicans https://t.co/YOV4A7PJc4
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Project was led by coauthors @jchu1225 and Sophia Pink. Thank you to @curtiscwrteam and Kris Carter from Christians and the Vaccine (@redeemingbabel) for content, and @StanfordPACS for support!
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Tagging some fellow travelers in this space: @katy_milkman
@abuttenheim
@ChangeBcfg
@mhallsworth
@hengchen_dai
@GretchenChapman
@DG_Rand
@LandonSchnabel
@romsepvak
@PandemicAction
@AdCouncil
@FrankLuntz
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