Reduct is observing Pride this year with the new reissue of Sufjan Stevens' "Carrie and Lowell." We invite you to celebrate with us, in both queer joy and sadness.

Hoping this month brings reflection, warmth, and clarity. Ramadan Mubarak from your friends at Reduct.

video is movement rendered static. you are matter animated. we dance with video, never quite touching.

RT @Spotify: did it work

you can always ask me for a nice video.

is back at Sundance. Congrats to the wise and brave documentarians whose work is showing this year.

Over time, interfaces begin to take on the quality of the interactions you have with them, and the ideas you see. For some, the text message compose box embodies joy; for others sorrow. We cannot hope that Reduct takes on only “joy”—but we hope it feels rich and deeply felt.

i hope you watch an enjoyable video this holiday season.

RT @pangmeli: the peach orchard, akira kurosawa (1990).pasture, anni albers (1958)

you are a character in so many people’s movies. please remember that.

RT @tobyshooters: I've written about how we negotiate experimenting with AI models @ReductVideo, while retaining a strong sense of groundin….

Video is the feeling of euphoria at a party, the moment when a stranger says they like your outfit, the easy feeling of calm when you jump into a lake, the warmth of a fire but not the smoke, the sound of crickets in the distance and not fearing death.

subsequent research revealed that the video was only momentarily apolitical, with use by the CIA as a control for quantifying 'political sentiment' in communiques by radical groups said to have distorted its calibration to an extent that by 1982 it was unusable.

software should let you spend less time at your computer.

a principle of pattern languages is that if your problems are new, or you have new means to solve them, the best solutions will probably be new. but you should be careful and thorough otherwise.

People say that all video is political, but it isn't quite true - NIST developed a completely apolitical video in 1975. It was 32 minutes of footage of a white lab wall, shot on NIST-brand 35mm film. Sadly, it was lost when a digitization tech discarded the reel as a misprint.

video can branch if you want it to. a video can be any shape.

RT @con_tain: One song counts as much as at least 10 podcasts and one video counts as much as at least 20.

nothing is more ethereal than a projected video. the lightest mass possible, pure photons. a breeze through your soul, brought to you by Reduct.

look, I'm worried you're diluting the brand. you don't have the voice down; it's too ponderous, insufficiently concrete, and it doesn't express any core values. it's a gag at the expense of all lovers of video. please text me.