We are not guided by expectations or beliefs in conducting our science. What we do focus on is data. In other words, reliable and methodologically acquired information based on facts. Here ➡️ facts on our leading heated tobacco product speak for

We use organs-on-a-chip in our in vitro research. These glowing orbs are human liver cell spheroids, a collection of cells used to mimic an organ. Each spheroid contains around 12,500 cells. Fascinating. More about organs-on-a-chip under in vitro methods here ➡️

It's a well-known fact that cigarette smoking is harmful and causes serious disease. Adult smokers can inhale half a trillion solid particles per cigarette. While it is absolutely clear that the best thing an adult smoker can do is to quit cigarettes altogether, so many don’t.

Latest cross-sectional study results have found that subjects who switched from cigarettes to our leading heated tobacco product for at least 2 years showed favorable differences in nine biomarkers of potential harm (BoPH), compared with current smokers. The participants using

A growing number of organizations and institutions have initiated studies on smoke-free products and/or the methods/results surrounding them. Take a look here (link). #IndependentResearch #IndependentStudies #ScientificResearch

What are the principles that guide our research? Answered here 👇 . #ScientificObjectivity #ScienceTransparency #ScienceFunding #ResearchPrinciples

These 2-year cross-sectional risk marker study conclusions are additional evidence that strengthens the risk reduction potential of our leading heated tobacco product use in comparison with cigarette smoking 👉 #ClinicalResearch #RiskMarkerStudy

Misinformation hinders innovation and the opportunity to realize a better future. 👇. #Misinformation #Innovation

A growing number of public health experts, scientists, and governments acknowledge the role smoke-free alternatives can play in addressing the global public health issues of smoking. #PublicHealth #SmokeFree

None of our smoke-free products use a combustion process, which generates high levels of harmful chemicals. All of our smoke-free products deliver nicotine as it is one of the reasons that people smoke, along with taste, ritual and sensorial experience.

Nicotine, alongside taste, sensory experience, and ritual characteristics, is crucial to encourage adult smokers who don’t quit to switch to our smoke-free products. Learn more about how nicotine could play a role in harm reduction ➡️

What is the number of patents granted in IP5 jurisdictions relating to PMI smoke-free products (between 2015 and end of 2024)?. #IntellectualProperty #SciencePatent #ScientificInnovation. Find a clue here

What does policymaking look like when considering market realities? . Watch Yvonne Khoo and other experts discuss this topic at the Open Science event here ➡️ #OpenScience #Policymaking #TobaccoControl

What does policymaking look like when considering market realities? . Watch Yvonne Khoo and other experts discuss this topic at the Open Science event 👉 #OpenScience #Policymaking #TobaccoControl

With its National Action Plan Against Smoking, Greece is committed to tobacco harm reduction while ensuring public health protection. The country permits scientifically substantiated claims related to the reduced health risks of smoke-free alternatives.

New Zealand implemented a risk proportionate approach to the regulation of tobacco and nicotine products as compared with Australia who took a more restrictive approach. Different approaches can lead to different outcomes. Yvonne Khoo explains👉

The U.S. Food and Drug Administration (FDA) has authorized the marketing of 20 oral nicotine pouch products. Read about the regulatory frameworks for smoke-free products in the U.S., Greece, and New Zealand here ➡️ #OralTobacco

Agnieszka Wyszyńska-Szulc provides insight into why current tobacco control policies are no longer working effectively. Watch her speak at the Open Science event here 👉 #OpenScience #ProductRegulation #TobaccoPolicy #ScienceRegulation

Tomorrow, we will go live on LinkedIn® with the Open Science event ‘’Science-Driven Policies: The Key to Better Outcomes,’’ here ➡️ Hear about implementing a science-based approach to tobacco regulation and policy examples from different countries.

Innovation should be encouraged by progressive regulatory frameworks. Different countries have taken different approaches to regulate smoke-free products. In the next few weeks, we explore the #regulatory landscape in New Zealand, Greece, and the U.S., to name a few. Stay tuned!