We have all witnessed the gutrenching pattern of brands overcomplicating & copying the crypto ecosystems NFT drop framework.
Web3 is simple. It’s a new way to shop online. Instead of “login”, use “connect wallet.”
Browser based. No need for Discord - it’s a gamers platform
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Purchase history, membership, loyalty, rewards and communications are tied to the consumers wallet instead of centralized account.
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@yslbeauty
Beauty Night Masters sale using
@ArianeeProject
is the first example of a brand apply web3 in a simple UI UX, streamlining the checkout process and not using Discord.
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And obviously, credit card payment options are still important as very few have wallets holding crypto to pay merchants.
@moonpay
is an easy solution.
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@megan_kaspar
@yslbeauty
Hi
@megan_kaspar
, the
@yslbeauty
program is indeed a good one to study. Gift with purchase, enrich customer profiles by learning who wants a digital collectible, and have new ways to stay engaged. And that’s the beginning.
@ArianeeProject
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@MikeDeNunzioSF
@yslbeauty
@ArianeeProject
Wallet adoption is the ecosystems biggest hurdle to mass adoption of web3 commerce.
@ArianeeProject
and
@UNXD_NFT
are trailblazing streamlined luxury experience.
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@TheNFT101
@yslbeauty
Very.
24k+ holders YSLbeauty blocks
Those holders can buy from the Beauty Night Masters presale — comes with physical printed art & product gifts “utility” from the brand.
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@megan_kaspar
@yslbeauty
I’m excited for this shift but how do you prepare the masses for the danger of connecting wallets to fake sites?
This will open up a lot of opportunities for fake sites to scam newly onboarded people.
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@IC_mints
@yslbeauty
in web2 credit card payments online opened up a world of fraud. Today consumers log in to trusted brand and platform URL’s. They’ll do the same to connect their wallet.
The ERC-4337 account abstraction standard “Smart wallets” aims to mistgate the risk a standard wallet has.
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