Notice something different? That’s right… say goodbye to the capital B! While the letter may be smaller, Marketbridge is now bigger than ever! 🎉 Some of the best and brightest minds have come together to help clients reinvent growth:

Something big is happening September 4. And we can’t wait to share it.

Join us at the Growth Under Pressure Conference on September 4th in Boston, where you will gain insights, strategies, and actionable advice on thriving in a high-pressure market. Don't miss out, @ANAmarketers! Register today:

Insurers can ensure a prosperous future in the ever-evolving healthcare industry by embracing innovation and putting members first. Learn more in our blog:

Join us at the Growth Under Pressure Conference on September 4th in Boston to learn from C-level leaders and gain insights to boost your performance in 2024—and beyond. Don’t miss out! If you are an ANA member, you can register now:

Are you reaping the full benefits of your analytics investment, or falling prey to common pitfalls? Learn about the six common pitfalls that limit your marketing analytics potential and how to address them here:

Innovation thrives on experimentation. Carrie Donahue, CMO at Intelisent, highlights the importance of creating a space where marketers can test ideas to accelerate business growth in her latest article:

Michelle Van Zandt, Director at MarketBridge, outlines seven steps on leveraging AI to empower employees, streamline processes, and boost customer satisfaction:

Mastering the five essential jobs in a go-to-market analytics team—reporting, true analysis, targeting and segmentation, measurement, and prediction—is key to unlocking success. Learn more in our blog:

Check out this article by Carrie Donahue, CMO at Intelisent, on how bridging the gap between sales and marketing can lead to stronger performance—and a healthier bottom line:

Check out Melanie Russo's, SVP at MarketBridge, latest article on how #GenAI is transforming the insurance industry—ushering in a new era of efficiency and enhanced customer experiences:

Have you ever encountered survey results where respondents think everything is important or, worse, nothing is important? Enter MaxDiff, a methodology designed to solve this exact problem. Learn more in our blog:

We are thrilled to announce that @washingtonpost has recognized us as a 2024 #TopWorkplace! A huge thank you to all our employees for their dedication, sense of humor, and hard work—you are the reason we excel! . To learn more, visit:

Despite the rain, we still enjoyed our annual Field Day! We moved the festivities indoors where we had a lively blue vs. orange competition featuring rock/paper/scissors, relay races, and a ping pong tournament. Thank you to our Social Committee for organizing all the fun!

Understanding geographic and demographic data is pivotal for marketing and sales strategy. read our blog to learn more:

With extensive experience delving into marketing data (~100 brands), our CAO provides insights on where & how to allocate marketing investments in different scenarios. Explore his blog to learn about key factors influencing marketing mix decision-making:

A well-designed partner program can set the stage for success. In "Designing a Best of Breed Partner Program," we cover eight components for a best practice partner program and provide three quick-start areas to accelerate channel revenue growth:

Mastering the five essential jobs in a go-to-market analytics team—reporting, true analysis, targeting and segmentation, measurement, and prediction—is key to unlocking success. Learn more in our blog:

Brand-building is a complex art and precise science—and it's no small feat to measure the impact of your efforts. But what if there was a way to harness the power of data science to understand the true drivers of your brand's success?

A very BIG thank you to our Administrative Professionals for everything you do each and every day. We are so fortunate to have you on our team. Happy #AdministrativeProfessionalsDay!