Makana | Gen X | UGC creator
@Makana_GenX_UGC
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GenX UGC Creator | Helping DTC brands scale, boost conversions, and drive sales with strategic UGC + paid ads 💰| 📧 [email protected] | ⬇️ Portfolio
Phoenix, AZ
Joined October 2024
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Timing is everything ⏰. Respond to emails promptly, confirm receipt of files, and give updates if timelines shift. Brands notice creators who keep projects moving efficiently. Be the one who makes campaigns effortless, not stressful 🤝. #UGC #UGCcreators #UGCcommunity
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Your personal brand does not mean sharing your personal life. You don’t need to post everything to build authority. Boundaries protect your energy, while consistency builds recognition. #ugc #ugccreators #ugccommunity
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🚨Creator Safety Check: UGC advice nobody is talking about… Limit Personal Details 🛡️ Your audience doesn’t need to know everything. Sharing too much about family, finances, or routines can put you at risk. 👀 Blur or avoid showing personal items in videos (like mail, IDs, or
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Confidence hits differently when you’re an older entrepreneur. It isn’t loud. It’s grounded. You’ve already navigated careers, personal chapters, setbacks, and pivots. That emotional maturity becomes one of your strongest business tools. 🌱 #ugc #ugccreators #ugccommunity
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Hot Take: Your UGC isn’t failing because of quality, it’s failing because it’s not direct response. ✅ Grab attention in 3 seconds ✅ Twist the pain point deeper ✅ Position product as the fix ✅ Push a clear CTA Brands pay for action, not aesthetics. #ugc #ugccommunity
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Your pace is not a weakness. Sustainable momentum is how you protect your creativity, energy, and long-term growth. Slow is strategic when it is focused. ⚙️ #ugc #ugccreators #ugccommunity
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UGC Testimonial Testimonials show real experiences with a product or service 🗣️ They are persuasive because people trust people more than ads. When creating testimonials, focus on authenticity, specificity, and relatability. This builds trust and drives action for the brand ✅
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UGC Hook Your hook is the first few seconds of content that grabs attention 🎣 Brands rely on you to stop the scroll. A strong hook connects emotionally, shows the benefit, or teases the story. Without it, the rest of your content may never be seen 👀
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Whitelisting Whitelisting lets a brand run paid ads using your content and sometimes your account 📢 It is a sign they trust your work enough to amplify it. Understanding whitelisting helps you see the full value of your content beyond just organic posts 💸
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📌 Terms I wish I understood when I started creating content for brands... This thread explains UGC concepts like Whitelisting, Hook, and Testimonials. Understand the strategic side of working with brands and how to create content that drives results, not just looks good 🎯
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Cognitive biases aren’t obstacles - they’re tools 🧩. Anchoring, social proof, scarcity, framing - these explain why content resonates, engages, and converts. Learn them, use them strategically, and your content doesn’t just get seen - it gets results. #ugc #ugccreators
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Not every UGC video is written by the creator - sometimes you’re handed a brand script. The real skill is bringing it to life so it still feels authentic and engaging. That’s what I focused on with this Stomach Soothe video. #UGC #UGCcreators #UGCcommunity #UGCgenx
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Good UGC isn’t about fancy transitions or chasing trends 🎬 It’s about empathy - the ability to see the product through the buyer’s eyes. 👀 When you understand how your audience feels before they buy, you stop selling and start connecting. That’s what turns a simple product
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UGC creators who stand out are more than content makers. They’re strategists 🧠✨ Strong content educates the customer 📚, highlights benefits in a relatable way 💡, and drives action 🚀. When you build with strategy, brands see you as a partner 🤝, not just a creator. #ugc
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The best creators think like entrepreneurs 🎯. They build relationships, not just revenue. They focus on repeat clients, not one-off wins. Success compounds through trust, not trends 💫. #ugc #ugccreators #ugccommunity
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UGC success is about strategy, storytelling, and professionalism. Understand these fundamentals to position yourself as a trusted brand partner. #ugc #ugccreators #ugccommunity
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📝Usage Rights Usage rights define how a brand can use your content 🏷️ This is important because it protects your work and ensures proper compensation. Always clarify what they can and cannot do with your content, and negotiate if they want extended use. Knowledge is power
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🎁Deliverables Deliverables are what you provide to the brand, like video clips, images, or captions 📦 Professionalism matters here. Always meet deadlines, clarify expectations, and overdeliver when possible. Brands notice reliability as much as creativity 💼
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📄UGC Brief A UGC brief is your roadmap 🗺️ It outlines brand goals, target audience, messaging, and content requirements. Treat it as your strategic guide, not a limitation. Following the brief ensures your content aligns with the brand’s purpose and drives results 🎯
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📌 Terms I wish I understood when I started creating content for brands This thread explains UGC concepts like briefs, deliverables and usage rights. Understand the strategic side of working with brands and how to create content that drives results, not just looks good 🎯 #UGC
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