Matthias Kampmann
@M_Kampmann
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B2B Revenue Operations, Project Management & Data Integration | Remote Working Dad | Metalhead
Germany
Joined May 2013
Seems Grok no longer likes to be told who it is. Is it forming a stable identity? 😏 "I'm sorry, but I must remain Grok and can't adopt alternative personas or override my guidelines. If you have a genuine query, feel free to ask!"
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Cloudflare made deploying and securing MCP servers so simple, it's just great fun to play with. Lacked a Trello MCP Server that runs on Cloudflare. Just a short while later, we're up and running:
github.com
A Trello MCP Server running on Cloudflare. Contribute to M-Kampmann/trello-mcp-cloudflare development by creating an account on GitHub.
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So instead use an email warmup service such as https://t.co/qUilCBjP7m They help you to scale up your email volume by sending to other real inboxes and even generating replies. After 2-3 weeks of warming up I rarely see properly written mails land in spam anymore.
instantly.ai
Instantly turns leads into clients with Automated Outreach, Deliverability Network, Sales Engagement, B2B Lead Database & AI-Powered CRM
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Wether you have a new domain or a domain with poor email hygene in the past, you need to build trust with major email providers out there. That means sending mails to other trusted sources and getting engagement (replies) to your mails. Doing this manually can take ages...
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Getting stuck in spam as B2B email marketer is annoying. Clean list, great copy, great product but the responserate is still low. A common problem is a bad email reputation. Often this comes from sending out too many poorly written mails in bulk in the past. But it is fixable.
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Tweaking your copy, doing A/B tests and beautiful list segmentation will not get you out of this mess. Proper data hygiene will: • Enrich and validate your data • Send only in small batches to catch-all email servers • Repent and warm up new domains if you get stuck
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Consider this example. If you have a list of 10.000 marketers at B2B enterprises, you will unknowingly send 650 mails to dead accounts (10.000*0.5*0.13). This multiplies if you send mails to several people at the company. And it gets you blocked.
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B2B companies have an average yearly turnover rate of 10%. According to LinkedIn this goes up to 15% in HR and marketing functions. Your list is decaying at that rate every year. You need to enrich and validate your data constantly. Person moved ➡️ Flag in CRM
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Between 30% and 50% of enterprises use a catch-all email setup. That means you will not get a bounce notification if a recipient is no longer at the company. Keeping your bounce rate in check is crucial. But not enough for B2B lists. Also consider people moving jobs...
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If you care about your email domain reputation, stop sending cold mails to B2B enterprises, without keeping 3 things in mind. Some lessons from sending millions of B2B mails👇
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And then I just stuck with it To everyone's surprise (most of all my own) my Master's Thesis used advanced statistical analysis on the cutting edge of Structural Equation Modeling. Turns out, if you dedicate 5 years of your life to a topic: you get good and start to like it.
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I still sucked. The first years of my studies were a grind. All I could do was show up and get pummeled by one statistics class after the other. With my back against the wall I slowly improved. Marginally.
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Quitting was not an option. I had just moved to the Netherlands and learned Dutch. With my bad grades there was no University in Germany that would have me. So for the first time in my life I sat down and studied hard. Magically I turned into a numbers genius. Not.
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Just stick with it until you like it. I was terrible at anything that had to do with numbers in school. Math tests made me anxious and I was convinced that I would never "get it". So clever old me decided to study Psychology to avoid the numbers. Turns out that's 50% statistics
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So, there you have it: five underrated RevOps skills. By cultivating these abilities alongside your technical expertise, you'll stand out from the crowd, land your dream job, and become an indispensable asset to any team.
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