Dear brands: 1) Welcome (yes, welcome) 2) Tell authentic stories about yourselves, your origins, your people, etc 3) Going to be hard bc you are used to marketing without any rough edges, without any risk, but if you can pull it off, maybe then you gmi in the metaverse

Web2: connecting with people and losing sight of privacy; being the product. Web3: building off of relations and taking your privacy back; being the owner.