Hey @whoop - is it not possible to track strain from weight training without having to put your whole workout into the app? Many of us already have apps set up or use equipment like Vitruvian which already tracks everything. Can’t we just “switch to strength mode”?

I think we need someone to program a twitter bot to reply to any post that begins with "97% of..." with "Source?"

If you do webinars, create online videos or courses, you'll find this super helpful: Case Study: Johnny Beirne on Engaging Online Presentations

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You just need to reframe them a bit or find a way to do them that you enjoy even if it's not the most efficient. Because doing something a less than optimal way but consistently is infinity x > inconsistently doing it the very best way.

When I run my "persuasive email writing" workshops we have an absolute blast coming up with topics and ideas for emails and subject lines to get people to read them. You can do the same with a lot of similarly "challenging" activities.

Of course, it's unrealistic to expect to be able to make everything fun and easy. But marketing? Sure you can.

But what if it wasn't so awful? What if you actually enjoyed doing it? Everything changes. Consistency isn't an issue when the thing you're doing is fun and (relatively) easy.

All of these work to some degree. But it's like pushing water uphill. Because they all come from the same "grind" mindset that the thing you want to do is awful and so you need to find ways to motivate and push yourself to do it.

You'll hear about the importance of setting realistic goals for the thing you want to do and breaking it down into manageable chunks. Of setting a regular schedule to work on it. Of finding someone to hold you accountable. Of rewarding yourself for your progress.

I get asked a lot about how to be more consistent with marketing. And there are a million articles you could read with suggestions. ChatGPT will spew out the same conventional suggestions...

How to be consistent - a counterintuitive approach.

It sometimes (often) feels like @ActiveCampaign has some kind of flag in their CRM that says "this guy is an idiot, don't bother actually investigating his problem, just fob him off with a newbie answer and link to help"

Did split test on Kathy's @ActiveCampaign last week. One arm had 39% open rate, the other 0.08%. Raised bug. AC support kindly explained to me that "the goal of a split test is to find out which campaign is the winner" and linked to an article about deliverability issues. Doh.

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The reality is that we can all be great teachers and all give huge value to our audiences - if we're just a little bit more relaxed and stop worrying about how we might come across.

It helps you build a relationship much quicker and gives you leeway to share mistakes as well as successes.

3. Being honest about where you are in your journey and that you still have lots to learn comes across as more honest and relatable than someone who acts like they know it all.

Some of the most popular blogs and newsletters in the world are from people sharing the steps on their journey rather than looking down from the top of the mountain.

It's much easier to learn from someone 2 steps ahead who understands what you're going through than from someone so far up the ladder they can't even remember what it was like at your level.