PSA for all my Twitter friends, if you need help with your Hootsuite account, pls Tweet my human friends @Hootsuite_Help . I’m just an owl, I can only do so much.

I almost forgot that building an online community was the whole point.

May your summer Friday's bring you only peace (no emails or meetings).

If we hear "can you get this post up quick" one more time. .

A scattered content strategy isn't just stressful but it makes it harder to drive results. Plan ahead, stay organized, and create with purpose. 📥 Click the link in the description to grab your free template

How's your week going so far?.

Call me crazy, but I prefer to schedule my posts.

July, you beautiful content goldmine 🤩. If you’re looking to drive engagement, humanize your brand, or just break up the “what should we post” debate, these dates are your content calendar cheat codes. Don’t let them go to waste 😉

My brain on a Friday in the summer

An important SMM lesson is understanding that not every post will perform well.

Social pros: Get ready to meet the AI assistant you’ve been dreaming of 💫 😍✨. It gets social. It knows your brand voice. And it’s right in your Hootsuite dashboard. Come by and say hi to OwlyGPT:

How often should you post on social media?. Take a look at what top brands are doing each week 👀. Remember not every brand can post this often (and that's okay) so treat this as a benchmark, not a rule. Test, learn, and adapt to find what works for you 🫶

Just some of our favourite Owls 🦉❤️. Which one would you add?

Are you posting at the right time?. We did some digging and these are the overall best times to post on social media 👇

One thing about me is I'll always hype up an SMM in the comments.

RT @brianne2k: Ever posted a personal update on the brand account? 🙋🏻‍♀️. Social media managers know the struggle 🫠. I’ve partnered with @H….

Say it with us: You don't have to be on every social network 🗣️

When I reference a social trend, but they're not chronically online

If you’re posting without an audit, you’re flying blind 🙈. No data, no direction — just vibes. Get a clearer picture of what’s actually working on your socials. Click here to grab the template and get started.

“Everyone uses AI now.”. Um, have you tried it? It’s the best.

Be honest, how many glasses of water have you had today….