@visacashapprb
Customize your own F1 car at the
#Roblox
HUGO GARAGE competition. 🏎️
Stand to win a cap signed by VCARB F1™ drivers
#DanielRicciardo
and
#YukiTsunoda
, or a feature in our Hall of Fame.
T&Cs apply:
Open until 11:59 p.m., May 31.
We’re off to a solid start to 2024! 💪
With continued top- and bottom-line improvements in the first quarter, we've confirmed a strong outlook for 2024.
Discover our Q1 results:
What happens when speed meets style? 🏎️
You get
@visacashapprb
on the fast track with the freshest HUGO fits — and our eyewear and apparel take that style to the streets.
We've got something else in the garage at
#MiamiGP
...
Race to the collection:
Have you heard? We're back at the
#OMR24
as a main sponsor! 🚀
Join us at
@officially_omr
for all things about the digital economy, media, and online marketing. See you in Hamburg, May 7-8, and meet us for a ☕ at our BOSS Bar!
We’re doing things differently with our 2023 Sustainability Report! 🌍
Check out our new interactive landing page and our achievements in circularity, digital innovation, and eco-friendly materials.
We love fashion, we change fashion! Discover more:
ICYMI, BOSS House Bali is now open! 🌴
You are invited on a holiday with style — indulge in gourmet dining and wellness workshops, and exclusively shop the Spring/Summer '24 collection.
Grab your passport and your sunblock, and join us.
Discover more:
Escape to Bali with BOSS House! 🌺
We're opening the doors of our newest BOSS House on the island paradise, bringing BOSS Spring/Summer 2024 to the ultimate luxury villa retreat.
Transport yourself on this immersive journey:
#BeYourOwnBOSS
Elevate your travel game with BOSS x
@MySamsonite
capsule collection! 🧳
From sleek aluminum shells to luxurious camel interiors, their new luggage capsule ensures you pack light without compromising style or functionality.
Shop now:
#BeYourOwnBOSS
This is how we
#ShapeTomorrow
🚀
At our first-ever Innovation Summit 2024 we had guest speakers, panel discussions, and workshops showcasing our latest projects.
Curious for more? Check out how we’re innovating here:
#insideHUGOBOSS
Have you played HUGO FASHION MATCH on
@Roblox
yet?
Join the social styling game, dress your opponent’s avatar, and share your virtual looks here!
Try it now:
#HUGOYourWay
Calling all gamers: respawn your look with the
#HUGOxIO
Web3 denim jacket from our HUGO BLUE x
@Imaginary_Ones
collection, powered by
@Roblox
.
With customizable AR and extended reality features, it also gives you USD 350 worth of $BUBBLE airdrop.
Get yours here:
We turned Berlin BLUE for the launch of our first HUGO BLUE collection! 💙
Picture this: denim, more denim, beats by
#SwaeLee
, and live gaming on
@Roblox
with PLANET HUGO! 🎶🎮
Game on:
#HUGOYourWay
Another record year! 🚀
With sales topping EUR 4 billion for the first time, 2023 took our brand momentum to the next level! It’s now time to say “Hello Future!”
Explore our full 2023 financial results on our groupsite:
Meet us on PLANET HUGO!
We’re making our
@Roblox
debut, uploading our creative DNA and spirit of self-expression into the world of gaming.
Play now:
#HUGOYourWay
#TaylorFritz
has joined team BOSS as our newest brand ambassador! 🎾 One of the most exciting new tennis players around, he fully embodies our brand values to live a self-determined life.
#BeYourOwnBOSS
Read more about our new Global Brand Ambassador: