Everyone wants to skip to mastery of a topic or skill, but the real work happens in the middle. Shelly Verkamp explains the four phases of learning that are common to experience when implementing the PESO Model©. https://t.co/mL8Ts6Q1Qf

Marketers are swimming in data, but many haven't been taught how to translate it into decisions. This week on @SpinSucks, we discuss how to proactively change that. https://t.co/Dq50Cd7dCB

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Tune into @SpinSucks as we dive into how you can listen for the story your data is telling you and communicate it to executivess. https://t.co/PLzRzdSWa7

Here's the golden rule of data storytelling: start with the business question, not the spreadsheet. On @SpinSucks we show you how! https://t.co/PLzRzdSWa7

The best metric in the world means nothing without context. Give it a story. Give it meaning. Give it action. https://t.co/O3iqjOmzuI

Implementing the PESO Model© takes more than a workshop. It takes practice, repetition, and structured learning. Shelly Verkamp, Spin Sucks' Chief Learning Officers shares her plan to make that happen. https://t.co/nuC986lQJY

Learning isn't a checkbox; it's a strategic advantage. Shelly Verkamp is here to help PESO Model© implementors make that transformation happen! https://t.co/nuC986lQJY

If you want to know what's really happening in a company, sit with the learning team. Shelly Verkamp explains how learning will power the future of the PESO Model©. https://t.co/nuC986lQJY

The PESO Model isn't about doing a little of everything. It's about building something bigger than any one piece could deliver on its own. On @SpinSucks, we dive into how to achieve true integration. https://t.co/tZz78coqps

While full PESO Model integration is the goal, you can easily start with pairs to make it less overwhelming at first. Tune into @SpinSucks and learn how to approach this strategy. https://t.co/tZz78coqps

Integration turns your comms work into momentum and creates a multiplier effect that delivers results your executive team can see. Learn how to get integration right on @SpinSucks. https://t.co/tZz78coqps

One campaign. Four media types. Infinite results—if they're integrated. We have a roadmap that will help you with PESO Model© integrated success https://t.co/WKZ3nFLk01

The PESO Model® is stepping onto the enterprise stage! @TClaytorAPR explains how we're turning the framework into systems for communications teams. https://spinsucks.local/uncategorized/peso-model-enterprise-licensing/

A mid-year refresh is about being smart, strategic, and surgical: doubling down where you're gaining traction and adjusting where you're falling short. We've got a step-by-step process to evaluate your 2025 results on @SpinSucks! https://t.co/Y8h5BQJ9qk

Communications leaders are no longer just those who make the brand look good; they're expected to drive it forward. @TClaytorAPR shares how operationalizing the PESO Model© helps leaders meet a higher standard. https://spinsucks.local/uncategorized/peso-model-enterprise-licens...

"Integrated work isn't a luxury. It's the backbone of effective storytelling." @TClaytorAPR shares why the PESO Model® is the future for enterprise marketing and communications. https://spinsucks.local/uncategorized/peso-model-enterprise-licensing/

There's no question—this year is shaping up to be more challenging than most of us expected when we built our plans in 2024. Join us on @SpinSucks for a mid-year communications plan review. https://t.co/Y8h5BQJ9qk

AI isn't coming for your PR job – it's removing the parts you probably didn't want to do anyway. @IndianaLee3 shares how PR pros can use AI to eliminate guesswork, personalize outreach, and automate tedious tasks. https://t.co/Vm130tu91w

Tune into @SpinSucks as we explore the five challenges that hold enterprises back from PESO Model success. https://t.co/Ej62TRWRY2

In our work with global enterprises, we've identified five consistent challenges when implementing the PESO Model. Tune into @SpinSucks to hear what they are. https://t.co/Ej62TRWRY2