Flurry
@FlurryMobile
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Flurry Analytics helps 250k+ companies across 1M+ apps optimize the mobile experience for consumers worldwide. (Email [email protected] for product support)
San Francisco, CA
Joined March 2009
The data is in. The #IDFA is dead. Innovation and adaptation are required to help #mobileappdevelopers with #appmonetization and #appadvertising
https://t.co/fQr9q0DAry
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Proud of our Burst teammates who just released Burst as an #OpenSource framework to run advanced analysis of behavioral datasets. Check it out! 👇🏽 #Analytics
Expect more from your data. Get more with Burst. Fast. Scalable. Limitless. https://t.co/hHoFVnEcTm
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Expect more from your data. Get more with Burst. Fast. Scalable. Limitless. https://t.co/hHoFVnEcTm
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Introducing the Marriott Media Network from @MarriottIntl, powered exclusively by our ad tech. The hospitality industry's first global media network, it will help brands deliver relevant and engaging experiences to Marriott’s in-demand travel audience. https://t.co/0LpPAQd76q
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Need help recovering from revenue loss due to recent privacy changes? We can help. Get in touch with us today 👉🏽
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In other words, when displaying the #ATT prompt, expect anywhere from 19% - 25% of app users to allow sharing of their data for advertising purposes.
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And in the US, the opt-in rate among apps that have displayed the #ATT prompt is 19%. https://t.co/q06nqMWwzE
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Across all apps that have displayed the #ATT prompt, the worldwide opt-in rate is 25%. https://t.co/q06nqMWwzE
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The #MobileApp industry is now 8 months since #Apple enforced App Tracking Transparency. Worldwide opt-in rates across all apps is at 24%. Follow for monthly updates➡️ https://t.co/q06nqMWwzE
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This comprehensive article is worth a read on how ad tech is getting reshaped. And thanks to @nyt for referencing Flurry analysis on how the usability of #IDFA is changing on #iOS due to #ATT @nytimestech @nytimes @bxchen
https://t.co/VWkOK5RYEb
nytimes.com
As Apple and Google enact privacy changes, businesses are grappling with the fallout, Madison Avenue is fighting back and Facebook has cried foul.
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80% of iOS users worldwide are now using iOS versions with #AppTrackingTransparency enforced. And the worldwide opt-in rate across apps that have displayed the prompt is stabilizing at 25%. Learn more on the Flurry Blog: https://t.co/UFuzTD8dQh
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U.S. opt-in rate across apps that have displayed the prompt is now 16%
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This ad from @Apple shows their level of commitment to changing how advertising works. The #IDFA is dead. Talk to us about how to succeed with both #mobile #monetization and #acquisition in the new world using your own data in a privacy-compliant way.
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But what do all these opt-in rates mean? Go Behind the Numbers ➡️
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U.S. opt-in rate across all apps that have displayed the prompt is 14%. https://t.co/wlZd1M1Scj
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Worldwide opt-in rate across apps that have displayed the prompt is 26%. https://t.co/wlZd1M1Scj
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We'll continue to update iOS opt-in rates weekly on the Flurry Blog ➡️ https://t.co/wlZd1M1Scj Worldwide opt-in rate across all apps is 14%.
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With #Apple slow-rolling #iOS145, many app developers aren't yet presenting the #ATT prompt. According to our Head of Product Management @david_lundell, the time will come. Read his analysis of the latest opt-in rates and what is to come ➡️
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