Astounding data from the sports drink category — look at yearly growth of Kobe-backed @DrinkBODYARMOR. Including all channels, brand did $400M in 2018. Founder Mike Repole has been saying it’s a $1B brand by 2020. Doesn’t seem so crazy now.

#F3Atlas brought to you by #RockyTop mañana. Can you keep up? 0530 Cotswold Elem.