
Carter Edsall
@edsall
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Building AI Marketer. Join next-gen marketers and brands moving at the speed of AI with unfiltered reporting, reviews, and the occasional rant.
San Francisco
Joined March 2025
Meta’s Advantage+ turns ad campaigns into an “easy button.” Enter your credit card and AI does the rest. Agencies hate it, for obvious reasons. Many sides to this one: Meta, agencies, brands, customers. Who's corner are you in? Full article: https://t.co/LSYKv8mGop
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OpenAI says Critterz will only take 9 months and $30M. But if it bombs, none of that matters. Nobody walks out of a theater saying, “Wow, that was efficient.” Same goes for brands. You can churn out AI videos. But the metric isn’t speed. Or budget. It’s all about the story.
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AI companies have been scraping the web for free. But the party may be over. Enter Real Simple Licensing (RSL). Add a simple .txt file to your site and earn royalties. Like ASCAP does for music. Reddit, Quora, and Yahoo are already in. But will AI labs actually pay to play?
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Podcasting was once about building one big audience. But maybe you don’t need thousands of fans. If you can crank out thousands of shows. You can love it. Or hate it. But this is how smart businesses are thinking with AI.
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Google finally admitted the web is “in rapid decline.” The more search shifts to zero-click results, the less traffic websites get. It means sites earn less ad revenue. It also means fewer leads, sales, subscriptions. It means the internet as a marketing engine is drying up.
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AI ads aren’t just here. They’re getting good. 8x8 created a new campaign that turns clients into action heroes. Archaeologist, deep sea diver, monster truck driver. All “shot” on a budget that would’ve been impossible without AI. No excuses for thinking small anymore.
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Google’s Veo 3 is fine for quick clips. But the real action is in what developers are building on top. Case in point: Invisible Studio Still treating AI video as a gimmick? You’re missing the leap from toy to tool.️
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Apple became the world’s most valuable company by consistently releasing flawless products with perfect timing. WTF happened? Today, the conversation swirling around Apple is whether it has lost its once-uncanny ability to set the gold standard for consumer tech. There's no
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Who am I to question Apple on its AI strategy? (or lack thereof) That’s why I’m turning to the experts this week. And trying to make sense of it all through the lens of thought leaders who actually make a living reporting on this stuff. To be clear, I’m plenty qualified to
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