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#DrSquatch #Unilever #SydneySweeney #BathwaterSoap #DTCMarketing #BrandVirality #MemeEconomy #FMCGShift #InfluencerMarketing #MarketingPlaybook #SocialFirst #SoapOpera #BrandAcquisition #MorningWoodSoap #CulturalCapital. Would you buy someone’s bathwater?.

What used to be the punchline to a YouTuber joke is now a growth strategy in a Fortune 500 boardroom. So maybe the real lesson isn’t that the world’s gone mad. It’s that the brands finally caught up. Is this a smart acquisition or an expensive mistake?.

Now, you sell a narrative, a meme, a vibe. The soap is just what shows up in the mail after the punchline. Dr. Squatch understood that. And now, Unilever wants in. Which brings us to the billion-dollar bathwater.

He’s slashing legacy media budgets and moving half of all ad spend to social. And instead of trying to modernize Dove or Axe again, he’s simply acquiring the brand that already won the culture war in the group chat. It’s a signal. The age of product-first marketing is dead.

Raw, irreverent, and unhinged in just the right way. The Sydney Sweeney stunt wasn’t just clever. It was *predictive*. It knew exactly how to break the feed. That’s why Fernando Fernandez, Unilever’s new CEO, is pivoting.

This time, they’re not just buying a DTC brand. They’re buying a *persona*. A storytelling engine. An internet-native brand that *gets* the chaos of modern marketing. Dr. Squatch didn’t spend millions on polished Super Bowl ads. They made their own. In-house.

While traditional brands are still out here chasing CPMs and debating TikTok strategies, Dr. Squatch just leveraged pure meme energy into a billion-dollar exit. And Unilever?. They noticed. In 2016, they shelled out $1 billion for Dollar Shave Club. That fizzled.

No celebrity ad campaign in recent memory has delivered this kind of ROI — attention, virality, absurdity — wrapped up in suds and sealed with influencer-approved steam.

And nearly a million people signed up for the giveaway in five days. That’s a successful product launch. That’s a full-blown cultural event.

Last month, Dr. Squatch went full internet gremlin and dropped a limited-edition soap infused with Sydney Sweeney’s *actual* bathwater. Yes. Bathwater. What’s up with hot girls and their bathwater?. Isn’t it a hygiene issue to use water that someone else already bathed with?.

A company best known for peddling soap with names like “Morning Wood” is now officially part of a $100 billion FMCG portfolio. They didn’t buy it for the ingredients. They bought the *engagement*. They wanted the attention.

What’s up with bathwater?. **Unilever Just Paid $1.5 Billion for a Bar of Soap.**. Unilever, the 90-year-old multinational behind Dove and Ben & Jerry’s, just bought Dr. Squatch for $1.5 billion. Imagine that.

Just a one-man creative studio with a keyboard, an internet connection, and a disturbing knowledge of GTA aesthetics. 300–400 generations later, he had 15 usable clips. Fifteen. And they slapped. HARD.

The client?. Kalshi, a platform where you bet on real-world events. The message?. “The world’s gone mad, trade it.”. No celebrities. No permits. No 12-hour shoot days.

One that aired during Game 3 of the NBA Finals. And it cost just $2,000 to make. While every legacy agency was still finalizing their deck fonts, one guy — PJ Accetturo — used Veo 3 and Gemini to drop the most chaotic, meme-core masterpiece ever pushed to national TV.

**The Ad Industry Just Got Body Slammed By AI.**. A floating farmer in an egg pool. A beer-chugging alien. An old man in an American flag yelling “Indiana gonna win, baby!”. This isn’t the start of a fever dream. It’s an actual ad.

If you enjoyed this thread, please:. 1. Follow me (@DurwinHo) and check out for more. 2. Connect with me 3. Retweet the 1st tweet below to share this thread.

#RobotDog #BlackPantherII #MirrorMe #ChinaTech #RoboticsRace #AIvsHumans #CyborgBeetles #FutureOfSearchAndRescue #BostonDynamics #RobotFightClub #HumanoidWarriors #TechIrony #RobotOlympics #ScienceFictionReality. Have you seen a robot outrun a human?.

Hopefully the rest of the world will catch up and keep the innovation wheel spinning passionately.