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Liam Wade 🎸 Profile
Liam Wade 🎸

@Digital_Liam

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Director of Performance @ImpressionTalk πŸ€— since 2014 - SMX, HeroConf, AdWorld πŸŽ™οΈ Strategy, Paid & Measurement πŸ’¬ He/Him (also running a πŸ¦‹ experiment)

London
Joined February 2016
Don't wanna be here? Send us removal request.
@Digital_Liam
Liam Wade 🎸
6 months
Can you help? πŸ™. I'm booking speaking gigs for 2025. 5 confirmed so far, but some months are still *empty* 😒 . Where else should I speak? . Key topics:.Performance Marketing + Hydrated Potatoes. Last time I asked, I was intro'd to the fine folks at Friends of Search πŸ«ΆπŸ‡³πŸ‡±. TY!
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@Digital_Liam
Liam Wade 🎸
3 months
Marketers - who's the best CFO you've worked with, and why? . Would like to speak to in the next 2 weeks. Please help me find this person!.
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@Digital_Liam
Liam Wade 🎸
3 months
Mark Meijs!. Some great Amazon Ads results,.and an absolute trooper doing a talk with a sore throat. This guy knows a thing or two about Amazon!
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@Digital_Liam
Liam Wade 🎸
3 months
Me, at every BrightonSEO since 2015 - . "Maybe I should move to Brighton ?!".
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@Digital_Liam
Liam Wade 🎸
3 months
normalise checking in with your friends. (and your frozen ai)
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@Digital_Liam
Liam Wade 🎸
4 months
I feel like there's a time and a place to embed AI prompts. As you're donating to a fundraising page for a pregnancy charity? Umm, no thanks?. Makes me a little sad, if I'm being honest. Unless can tell me a good reason to do include? Accessibility maybe?
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@Digital_Liam
Liam Wade 🎸
4 months
Does anyone have an example where Brand Search is DOING a lot of heavy lifting? . I mean. proven high-levels of incremental sales that the advertiser wouldn't otherwise get?.
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@Digital_Liam
Liam Wade 🎸
4 months
RT @impressiontalk: We’re absolutely thrilled to have been shortlisted 6 times at the European Search Awards πŸ₯³. Congratulations to everyone….
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@Digital_Liam
Liam Wade 🎸
4 months
It's really delicious to meet you! πŸ˜¬πŸ€”.@Grammarly
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@Digital_Liam
Liam Wade 🎸
4 months
Is ChatGPT slagging me off, or building up my confidence?
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@Digital_Liam
Liam Wade 🎸
4 months
low key obsessed.at this stage
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@Digital_Liam
Liam Wade 🎸
4 months
"Sometimes your product isn't good enough for Google. You can slice up a little funnel on Meta and sell your crap product but doesn't mean it'll work here". There are too many spicy takes from @AndrewLolk I can't keep up.
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@Digital_Liam
Liam Wade 🎸
4 months
In case you're worried about @AndrewLolk his full sass has returned πŸ’…. "Display on Google sucks". He challenges anyone to challenge him on this. .
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@Digital_Liam
Liam Wade 🎸
4 months
Now watching @AndrewLolk getting only slightly sassy on stage. I think his first top tip was to unfollow "Liam"? Don't know who that is. @FriendsofSearch.#FoS25
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@Digital_Liam
Liam Wade 🎸
4 months
As always, Fred knows best. I don't think AI is taking your job, it's just changing where the battle ground is!. @siliconvallaeys @FriendsofSearch #FoS25
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@Digital_Liam
Liam Wade 🎸
4 months
FoS '25 - here we go!. Heard so many good things about #FriendsOfSearch and I'm finally here πŸŽ€πŸ‡³πŸ‡±. Can't wait. β˜€οΈ. #FoS25 @FriendsofSearch
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@Digital_Liam
Liam Wade 🎸
4 months
Love these eye-catching Shopping images from Emma. Anyone seen any other interesting backgrounds in the wild? Would love to see. #ppcchat
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@Digital_Liam
Liam Wade 🎸
5 months
Brb just babysitting an AI.
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@Digital_Liam
Liam Wade 🎸
5 months
No! . I think you'll find that *MY* dad is the highest paid nutritionist. (I hate it).
@ecommercequeen
Steph Liu πŸ‘ΈπŸ»
5 months
Meanwhile on TikTok Shop
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@Digital_Liam
Liam Wade 🎸
5 months
Why do I need to say this? . Because when you ask people about incrementality, they'll say "yeah we already did testing". Dig deeper, they: .- Still set baseline ROAS targets.- Still use Meta & Google as source of "truth".- Still set budgets & targets based on this "truth".
@impressiontalk
Impression
5 months
Incrementality isn't a test. It's a completely different way to think about performance. In this video, Liam talks about incrementally testing and why you should be including it in your strategy. Smarter marketing starts here πŸ‘‡.
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@Digital_Liam
Liam Wade 🎸
5 months
Measurement, measurement and more measurement (1,3,5) . Gen AI - a catch all that gets a lot of energy right now, but not a lot of actual impact yet (from what I've seen). First-party data - that's my safe bet for investment. Register creative ids - For analysis presumably?.
@eMarketer
EMARKETER
5 months
Marketers chase better measurement across channels: #ChartoftheDay #newsletter #marketing #measurement
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