
Liam Wade πΈ
@Digital_Liam
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Director of Performance @ImpressionTalk π€ since 2014 - SMX, HeroConf, AdWorld ποΈ Strategy, Paid & Measurement π¬ He/Him (also running a π¦ experiment)
London
Joined February 2016
RT @impressiontalk: Weβre absolutely thrilled to have been shortlisted 6 times at the European Search Awards π₯³. Congratulations to everyoneβ¦.
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"Sometimes your product isn't good enough for Google. You can slice up a little funnel on Meta and sell your crap product but doesn't mean it'll work here". There are too many spicy takes from @AndrewLolk I can't keep up.
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In case you're worried about @AndrewLolk his full sass has returned π
. "Display on Google sucks". He challenges anyone to challenge him on this. .
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Now watching @AndrewLolk getting only slightly sassy on stage. I think his first top tip was to unfollow "Liam"? Don't know who that is. @FriendsofSearch.#FoS25
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As always, Fred knows best. I don't think AI is taking your job, it's just changing where the battle ground is!. @siliconvallaeys @FriendsofSearch #FoS25
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FoS '25 - here we go!. Heard so many good things about #FriendsOfSearch and I'm finally here π€π³π±. Can't wait. βοΈ. #FoS25 @FriendsofSearch
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Love these eye-catching Shopping images from Emma. Anyone seen any other interesting backgrounds in the wild? Would love to see. #ppcchat
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Why do I need to say this? . Because when you ask people about incrementality, they'll say "yeah we already did testing". Dig deeper, they: .- Still set baseline ROAS targets.- Still use Meta & Google as source of "truth".- Still set budgets & targets based on this "truth".
Incrementality isn't a test. It's a completely different way to think about performance. In this video, Liam talks about incrementally testing and why you should be including it in your strategy. Smarter marketing starts here π.
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Measurement, measurement and more measurement (1,3,5) . Gen AI - a catch all that gets a lot of energy right now, but not a lot of actual impact yet (from what I've seen). First-party data - that's my safe bet for investment. Register creative ids - For analysis presumably?.
Marketers chase better measurement across channels: #ChartoftheDay #newsletter #marketing #measurement
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