Dharmesh Ba
@dharmeshba
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Tech • Design • Ethnography Weekly Indian consumer insights - The India Notes 🇮🇳 (17,000+ subs) 👇
Bangalore, India
Joined November 2011
WhatsApp owns India! India’s most used business software isn’t chosen - it’s tolerated. Over the past 18 months, I poured lakhs of rupees and time into building automation tools on top of WhatsApp - and failed. That failure opened up something bigger: a look into the tangled
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In consumer research: You’re digging through layers of habit, aspiration, and jugaad to find the truth.
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Founders don’t need feedback. They need truth. And truth doesn’t come from “Would you use this?” It comes from: “When did you last face this problem?” “And what did you do next?”
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How not to write a caption!
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My cousin, who is 40+, shared in a family group this morning that he ran 1081 km this year! it got everyone thinking about themselves. It also pushed me to nudge everyone around me who needed to hear this. So, while I keep yapping about referrals for products. However, if
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**TW: Gruesome violence** Hate for the language has slowly turned into hate for the people. The casual use of slurs needs to be curbed in daily life. Tamil cinema excels at speaking against caste and community violence through brilliant filmmakers like Ranjith and Mari
A migrant worker from Madhya Pradesh was brutally attacked with sickles by four minors in Tamil Nadu’s Thiruvallur district, leaving him critically injured. The incident, which was recorded on a mobile phone by the attackers themselves, has sparked outrage after the video
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I think about this scene a lot!
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> Claude Code is a side project Indian tech starts counting long weekends once the new calendar year is dropped 😅
When I created Claude Code as a side project back in September 2024, I had no idea it would grow to be what it is today. It is humbling to see how Claude Code has become a core dev tool for so many engineers, how enthusiastic the community is, and how people are using it for all
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Interesting insights from @dharmeshba (looking fwd to his upcoming YT channel in '26) "Low-ticket pricing, combined with UPI auto-pay, has opened up an entirely new set of business models. You see it in English learning apps, micro-drama platforms, social and companion apps. We
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Scenes from Malaysia audio launch!
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Indians play (WhatsApp) status games! https://t.co/LpETSlyj9g
Indians play (WhatsApp) status games! Two sisters, Saranya and Preeti, hail from Tamil Nadu and have wed into families with contrasting marriage situations. While the older sibling, Saranya, entered into a traditional arranged marriage, her younger sister Preeti chose to marry
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India's consumption has a blind spot https://t.co/kHZg5HxcdF
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Opportunities in second generation businesses in India https://t.co/WqEoWJWtUi
The biggest opportunity in Indian B2B isn't startups or big corporates. It's second-generation family businesses: Dad made millions in manufacturing Son or daughter studied abroad, came back Has money, appetite for innovation But cannot manage people at scale like dad did
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Does financial institution matter while borrowing? https://t.co/Zpqm6CYb0I
Indian businesses don't just borrow money. They borrow reputation. A fintech PM shared a painful truth with me. When a shop owner gets a loan from SBI or HDFC, they put up a board: "Financed by HDFC Bank." It's displayed like a certificate. When they borrow from a new NBFC?
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