Direct Selling Association
@DSAssn
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The national trade association for companies that market products & services directly to consumers through an independent sales force.
Washington, D.C.
Joined May 2011
Last chance! Sunrider’s General Counsel, Janet Weil, played a central role in redefining how compliance is taught, understood, & embraced. Join to hear how she helped turn legal requirements into a message the field could actually use— today at 12PM ET. https://t.co/yHrJPqPtBr
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Compliance isn’t just about risk. It’s about confidence. Sunrider’s legal and marketing teams proved it by building an award-winning training program. Join DSA DirectTalks to learn how they transformed compliance into culture—and culture into results. https://t.co/yHrJPqPtBr
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When legal and marketing stop speaking different languages and start collaborating, everything changes. Sunrider’s cross-team partnership led to a field-facing compliance program that didn’t just inform—it empowered. Join us tomorrow! https://t.co/yHrJPqPtBr
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Behind every great collaboration is a great translator. Sunrider Associate Counsel Kevin Chang helped bridge legal and marketing, making complex rules simple, relatable, & actionable for the field. Learn from his perspective during DirectTalks on Dec 4. https://t.co/yHrJPqQ1qZ
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Sunrider turned compliance training into a competitive advantage. Join DSA President & CEO Dave Grimaldi and Sunrider’s leadership team for an inside look at the collaboration that helped build trust, boost clarity, and support sales. https://t.co/yHrJPqPtBr
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Congratulations to @Herbalife on receiving DSA’s 2025 Vision for Tomorrow Award for its Casa Herbalife Program. During a recent visit, DSA had the opportunity to learn more about Herbalife’s work, including a tour of the new Center of Excellence in Torrance. Congratulations!!
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As we head into the holiday, we want to take a moment to thank everyone who plays a role in strengthening the direct selling community: our member companies, partners, entrepreneurs, & direct sellers. We wish you and your loved ones a warm, safe, and happy Thanksgiving.
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DSA is proud to honor @pamperedchef with the 2025 DSA Product Innovation Award for the Deluxe Coffee Machine! It’s a product that helped launch 11 new coffee products, more than 280k units sold, and over $14M in revenue. Congratulations to the Pampered Chef team! #DSAAwards2025
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A big congratulations to @NovaeMoney for receiving the 2025 DSA Award for Technology Innovation tonight. It’s exciting to see technology used in a way that empowers consumers and strengthens our entire channel. Well done, Novae, and thank you for raising the bar. #DSAAwards
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When Legal and Marketing team up, growth follows. Join us for a DSA DirectTalks Executive Interview featuring Sunrider, where compliance became more than a checklist. It became a sales advantage. December 4 at 12PM ET. https://t.co/yHrJPqPtBr
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As Sunrider’s Chief Marketing Officer, Deb Bursley helped lead a bold collaboration that transformed compliance messaging into a growth tool. Hear how her team partnered with Legal to build clarity, brand trust, and field confidence on December 4. https://t.co/yHrJPqQ1qZ
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PayQuicker breaks down how delayed responses, confusing onboarding, and hard-to-reach support teams are silent loyalty killers. Here’s how your payout experience can fix that. https://t.co/lS7TQBF0KH
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Lastly, we're headed to Hy Cite to celebrate their win in the 2025 DSA Awards and getting the Marketing and Sales Campaigns Award! Stay tuned as DSA heads to the Hy Cite company headquarters to present this incredible honor. #DSAAwards2025
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We’re heading to @pamperedchef to celebrate their big win of the Product Innovation Award in the 2025 DSA Awards! Stay tuned as DSA heads to the Pampered Chef company headquarters to present this incredible honor. #DSAAwards2025
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When Legal and Marketing work together, great things happen. At @sunrider, a bold collaboration between the company’s legal and marketing teams led to an award-winning field-targeted compliance training program that did more than reduce risk. https://t.co/yHrJPqQ1qZ
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It was a privilege to join Rolf Sorg and the PM International team as they unveiled their new U.S. headquarters — a major milestone for a company whose growth has spanned decades. Congratulations to everyone at PM International. We look forward to watching what comes next.
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DSA is proud to launch its new SupplierSource format with an article from Dan Jensen Consulting that breaks down three simple ways to make long lasting career momentum through clarity, recognition, and rewards. Read the full article here: https://t.co/UWlim7VrlQ
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DSA was proud to stand with the team at @PlexusWorldwide to celebrate their DSA Excellence in Government Relations & Advocacy Award — honoring their outstanding Advocacy Through Action initiative. Plexus show what authentic advocacy looks like! Congratulations team!
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Next, we're headed to @PlexusWorldwide to celebrate their win in the 2025 DSA Awards and getting the Government Relations + Advocacy Award! Stay tuned as DSA heads to the Plexus company headquarters to present this incredible honor. #DSAAwards2025
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A well-deserved celebration at @sunrider, this year’s DSA Excellence in Business Award winner! Sunrider reimagined compliance education with “Chen Grandkids on Compliance,” a kid-led video series that makes complex topics like income and product claims simple. Congratulations!
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