Cassian Horowitz
@CassHorowitz
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First: Co-Founder @Founders_Makers Next: Special Adviser to @RishiSunak Now: Head of Executive Digital Comms @Google
South Bay
Joined June 2011
From Westminister to Warsaw 👀
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And YouTube beats both…
📺 Netflix viewers overtake BBC One for first time https://t.co/jKYhi2kEq1
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Great to speak to @MattChorley on why we were right to invite @elonmusk to the ai safety summit. How our 'in conversation' livestream came about (now on 25m views https://t.co/wooZN2ZKlZ) and whether or not Labour can ever win him back...
What’s @elonmusk really like? And why is he posting so much about British politics? Fascinating chat with @CassHorowitz who worked on the AI summit Plus @emilybell & @telliotter on how much notice we should take From 1:07 https://t.co/2xvhqOQJiu
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The Guardian coming off X gives me a good reason to post this all-time great ad of theirs from a few years back. For me their decision goes against the message in this ad - 'Hope is Power'
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Trump’s campaign tapped into the creator economy in a big way—live streamers, podcasters, you name it. His team knew exactly where to reach the audience they were after. Future campaigns around the world are sure to follow suit.
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A good idea that will no doubt face a lot of resistance in Whitehall In too many departments digital is still seen as an afterthought and as a result quality of strategy & output varies massively Centralising campaign digital a step in the right direction but lots more to do
EXC: A new digital unit is being launched by No 10 – the New Media Unit – as Morgan McSweeney moves to take central control of govt communications Based in the Cabinet Office, No10 hopes it can sidestep the “Westminster bubble” with a focus on platforms like Instagram and TikTok
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You can get a lot done in a week. This week was no exception ⬇️ [1/6]
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Slava Ukrajini 🇬🇧🇺🇦
Britain knows what it means to fight for freedom. We are with you all the way @ZelenskyyUa 🇺🇦🇬🇧 Британія знає, що означає боротися за свободу. Ми з вами до кінця @ZelenskyyUa 🇺🇦🇬🇧
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Together we can achieve incredible things. Now let's get to work 👇
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I will unite our country, not with words, but with action. I will work day in and day out to deliver for you. Watch my speech from Downing Street 👇
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The end is in sight. Here’s 6 weeks on the road in just over a minute 👇 https://t.co/PmHqLiq6lr
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