Most decks should cover - Team - Mission / Problem(s) you are solving - Unique insights / "secrets" - Product (what are people buying) - Competition - Token distribution (if applicable) Elite decks also have - Genesis story - Demo - Customer segmentation Let's dive into each

On Team - Don't use term 'expert' - instead tell me what you did - Have a Team slide. If team is very strong put it at front of deck. If new / junior founders you can put at end - On slide, index on including less people with more details - Diversity matters

On Mission / Problems - Clearly define a mission or problem space. When done well you don't need a TAM calc - Share WHY you are passionate about the space - Orate stories on user problems/pain-points - stories engage emotions - What 'secrets' will enable you to win?

On Product - Best decks I've seen are typically built by prior PMs - they clearly outline the user experience - Make it super clear what are you selling and why customers need using the product. - In which customer segments have you seen traction? - Sell medicines not vitamins

On Competition - My favorite competitive landscape slides are a 2x2. Requires founders to distill problem space into the two MOST important attributes and position themselves relative to their competitors. - The alternate of Table of features vs Competitors usually lacks insights

On Token Distribution - Red Flag when teams vest in less than 2 years, especially when project requires longer to fully build out - Team / Advisor allocation should typically not exceed 25% - if you feel you need more, you can later conduct a governance vote to re-distro funds

Token Distro Cont'd - Be conscious about adding staking - needs to provide underlying value. If it's there to mainly boost APY and reduce selling pressure, there are likely more efficient ways to use that capital - Watch out for large unlock 'cliffs', consider backweighting

Extra Items - Have a viewpoint of your ideal early adopter personas, even if you're 'picks and shovels' infra - Nothing more powerful than walking through the product - Demos are king, and can be slides or mocks depending on maturity Let's go buildoors 🚀

@CarlKVogel @6thManVentures thanks for the thread, it's really great source of knowledge ^^ it's all simple, but it's easy to forget about the most essential parts

@CarlKVogel @6thManVentures @readwise save thread

@CarlKVogel @6thManVentures Recently made and pitched my own web3 deck. Another slide that’s sometimes helpful is the GTM - in a space which is so fast moving, how do you capture attention quickly

@CarlKVogel @6thManVentures Thanks for sharing! This is very helpful ❤️

@CarlKVogel @6thManVentures @WillDyess

@CarlKVogel @6thManVentures @SaveToNotion #thread #web3 #startups

@CarlKVogel @benthebape @6thManVentures 🔮Ted talk on selling🔮. Have a final exam in t- 8 hours now for a “professional selling” class. you could essentially take away just as much from this thread as that course

@CarlKVogel @6thManVentures very helpful 🙏 will apply this to my pitches

@CarlKVogel @6thManVentures Nice Thread Ser 👌🤌🤝 @Magnamata1

@CarlKVogel @6thManVentures And followed you instantly after reading the thread :) Thank you!

@CarlKVogel @6thManVentures could you provide an example of the best tokenmoics and white papers you've seen in the space?

@CarlKVogel @0xZooma @6thManVentures What‘s in your opinion the biggest difference from Web2 to Web3 decks?