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Jeff Kupietzky Profile
Jeff Kupietzky

@CEOJeeng

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CEO @JeengOfficial, loving husband, and father of 5. Here to help publishers & brands leverage first-party data to send personalized content to their audiences.

Israel
Joined November 2018
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@CEOJeeng
Jeff Kupietzky
4 years
There are five main types of email ads that brands can use to reach their customers and drive leads. Find out what they are in this @JeengOfficial article. ⬇️
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jeeng.com
Read here to learn more about the five main types of email advertising that brands can use to reach their customers and drive leads.
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@CEOJeeng
Jeff Kupietzky
4 years
Wondering about the latest trends in email marketing and personalization? Check out this report from @Digiday and @JeengOfficial that reveals some interesting data. ⬇️
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jeeng.com
With Jeeng, publishers can accurately curate content and ads and deliver them directly to subscribers at the right time, on the right channel.
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@CEOJeeng
Jeff Kupietzky
4 years
How prepared is the advertising industry for a future without third-party cookies? This @MarketingDive article has an interesting overview. ⬇️
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marketingdive.com
Despite shifts in marketer priorities and stark warnings from experts, it's still not clear how advertisers will navigate the landscape after third-party cookie deprecation.
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@CEOJeeng
Jeff Kupietzky
4 years
How have the iOS changes from last year impacted advertisers across various verticals? Check out this @Digiday article to find out and see what others are saying.⬇️
digiday.com
A year after Apple announced its data privacy crackdown, advertisers reflect on what those changes have meant for the industry.
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@CEOJeeng
Jeff Kupietzky
4 years
How are publishers experimenting with more homepage personalization sections? AI is playing a big role in it. Check out what I have to say about content personalization in this @Digiday article. ⬇️
digiday.com
Legacy publishers like The New York Times and The Washington Post are testing out personalized sections on their homepages to get readers to consume more content to both convert and retain subscrib...
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@CEOJeeng
Jeff Kupietzky
4 years
Google isn’t the only tech company changing how advertisers engage with customers without violating their privacy. Microsoft also has a privacy-focused framework for targeting & serving ads: Parakeet, which they recently updated. Read more in @Adweek. ⬇️
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@CEOJeeng
Jeff Kupietzky
4 years
What's the difference between sponsored emails and dedicated emails? This @JeengOfficial article has a good overview. ⬇️
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@CEOJeeng
Jeff Kupietzky
4 years
Are your campaigns effective at reaching your target customers? Check out a few best practices advertisers should implement in @JeengOfficial's 2022 Digital Advertising Consumer Report. Access it here. ⬇️
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jeeng.com
With Jeeng, publishers can accurately curate content and ads and deliver them directly to subscribers at the right time, on the right channel.
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@CEOJeeng
Jeff Kupietzky
4 years
Ready for the end of third-party cookies? You can check 3 main things: Your data solutions, your ability to do contextual targeting, and your partnerships. This @advertisingweek article shares an interesting way of looking at it. ⬇️
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@CEOJeeng
Jeff Kupietzky
4 years
Recent research from @CDPdotcom confirms that " consumers are open to AI being used by marketing to deliver personalized recommendations about products and services, with some caveats." Check it out. ⬇️
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treasuredata.com
The most successful marketers understand how their customers arrive at a decision to buy—as well as how and where to meet a customer and become a trusted guide for the rest of their journey. Getting...
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@CEOJeeng
Jeff Kupietzky
4 years
Heard about zero-party data a lot lately? I wouldn't pay too much attention to it. "Zero-party data is a component of first-party data and will follow the rules needed to manage it — and should have similar benefits." Read more in this @cmswire article. ⬇️
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cmswire.com
Today's marketers are inundated with a wealth of data. Discover how to break that data down into categories to make it more relevant and powerful.
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@CEOJeeng
Jeff Kupietzky
4 years
Here's a quick guide from @JeengOfficial that has everything brands should consider when it comes to email advertising — types of advertising in email, budget allocation, and best practices. Let me know if you have any questions. ⬇️
jeeng.com
This guide breaks down the key types of email advertising, best practices for building campaigns, and steps for advertising in email.
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@CEOJeeng
Jeff Kupietzky
4 years
Implementing AI into your marketing strategy is a good idea, of course. But just hvaing the tech won't help you acheive your goals. You need to use it right. This @cmswire article has a good overview of some best practices. ⬇️
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@CEOJeeng
Jeff Kupietzky
4 years
Last week, my interview with @MarTechSeries was published! We had a chat about @JeengOfficial and a few digital publishing trends to keep an eye out for this year. Check it out and let me know what you think! ⬇️
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@CEOJeeng
Jeff Kupietzky
4 years
The @JeengOfficial team recently published this guide with a breakdown of the key types of email advertising, best practices for building your campaigns, and steps for getting started with advertising in email. Check it out!. ⬇️
jeeng.com
This guide breaks down the key types of email advertising, best practices for building campaigns, and steps for advertising in email.
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@CEOJeeng
Jeff Kupietzky
4 years
What's one thing most advertisers tell me they wish they had? Access to a large number of opt-in, engaged consumers. Find out how you can make that wish come true in @JeengOfficial's 2022 Digital Advertising Consumer Report. ⬇️
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jeeng.com
With Jeeng, publishers can accurately curate content and ads and deliver them directly to subscribers at the right time, on the right channel.
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@CEOJeeng
Jeff Kupietzky
4 years
"Without the tracking cookies and targeted advertising...marketers will be exploring alternative strategies for collecting data and connecting with customers". Which alternative strategies are you testing out? Check out this @MarketingProfs article. ⬇️
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@CEOJeeng
Jeff Kupietzky
4 years
“Contextual relevance will always give a better user experience and meet a user when they are in the right mindset. This is why leaning on contextual solutions makes a lot of sense.” Are you striving for 100% relevancy for your subscribers? [@Adweek]⬇️
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@CEOJeeng
Jeff Kupietzky
4 years
What's in store for the ad industry and #adtech until the actual end of third-party cookies? This @Digiday article offers some interesting insight. ⬇️
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digiday.com
Until there’s a clearer timeline on the demise of granular tracking, the future of ad tech is a scrappy work in progress -- its many quirks persist despite attempts at reform. 
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