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Paul Boag Profile
Paul Boag

@boagworld

Followers
41K
Following
327
Media
6K
Statuses
62K

UX leader and grumpy old man of the web. Author of 6 books on topics such as conversion rate optimisation and design leadership. Speaker, blogger etc.

US/UK (Nomadic)
Joined November 2006
Don't wanna be here? Send us removal request.
@boagworld
Paul Boag
5 months
This is goodbye. After much debate I have decided I am trying to support too many social channels so I will no longer be posting here. If you still want my content I would suggest either subscribing to my newsletter or following me on LinkedIn:
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@boagworld
Paul Boag
2 months
Speed sells: sites loading under 2s see less bounce & more trust. In my free Udemy course, explore performance’s role in conversion & why fast hosting matters. Enrol: Thanks Rapyd:
rapyd.cloud
Highly trusted managed website hosting for dynamic sites. Get peak performance, and seamless scalability with managed cloud hosting for high concurrent users.
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@boagworld
Paul Boag
2 months
CTAs aren’t just commands—they promise outcomes. In my free Udemy course, learn to craft smarter CTAs: highlight value, match user stage, ease commitment & keep them visible. Enrol: Thanks Rapyd:
rapyd.cloud
Highly trusted managed website hosting for dynamic sites. Get peak performance, and seamless scalability with managed cloud hosting for high concurrent users.
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@boagworld
Paul Boag
2 months
Ever felt overwhelmed by choices online? In my free Udemy course, learn to reduce cognitive load: simplify nav, clear next steps, step-by-step forms & white space. Enrol: Sponsored by Rapyd:
rapyd.cloud
Highly trusted managed website hosting for dynamic sites. Get peak performance, and seamless scalability with managed cloud hosting for high concurrent users.
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@boagworld
Paul Boag
3 months
Trust is the number one conversion barrier. In my free Udemy course, learn quick wins: social proof, credentials, pricing transparency & clear contact info. Enrol: Sponsored by Rapyd:
rapyd.cloud
Highly trusted managed website hosting for dynamic sites. Get peak performance, and seamless scalability with managed cloud hosting for high concurrent users.
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@boagworld
Paul Boag
3 months
🚀 My free Udemy course, The Psychology Behind High-Converting Websites, is live! Discover 4 pillars—trust, simplicity, smarter CTAs & speed—to boost conversions ethically. Enrol: Thanks to Rapyd:
rapyd.cloud
Highly trusted managed website hosting for dynamic sites. Get peak performance, and seamless scalability with managed cloud hosting for high concurrent users.
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@boagworld
Paul Boag
5 months
Missed the podcast? The latest episode is up with tips on realistic Figma mockups, smart metrics tracking, and AI's role in UX. Give it a read. #UX
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@boagworld
Paul Boag
5 months
For our US Listeners: We dive into why tracking the wrong metrics can misguide your strategy. Discover which numbers truly matter for better UX. #UXStrategy
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@boagworld
Paul Boag
5 months
One week on—here's a clip from the audio version of my newsletter. Listen for insights on owning your UX role and crafting a smart strategy: #UXStrategy #Podcast
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@boagworld
Paul Boag
5 months
The latest podcast episode is live. We cover realistic Figma mockups, AI in UX, and how to dodge the pitfalls of poor metrics. Check it out and share your thoughts. #UX #Metrics
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@boagworld
Paul Boag
5 months
Excited by the results AI deep research is giving me for user research. I can tell it search the web for mentions of a brand and identify sentiment, questions and objections relating to the companies products and services. It can even tell me about the people who are commenting.
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@boagworld
Paul Boag
5 months
One of the most common mistakes I see agency owners and freelancers make is not constantly invest in their sales and marketing. This leads to a boom bust cycle. Join my group coaching and learn a better way -
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@boagworld
Paul Boag
5 months
Are you a freelancer or agency owner worried about the impact of AI on your business? We'll be discussing it today at 4:00 pm (UK time) in the Agency Academy if you want to join. More information on joining can be found here.
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@boagworld
Paul Boag
5 months
In case you missed it: My newsletter on redefining your UX role and building a winning UX strategy is live. Catch up on practical tips here: #UX
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@boagworld
Paul Boag
5 months
For my US followers, check out my newsletter on redefining your UX role with clear steps to shape a strategy that drives results. Learn more: #UXDesign
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@boagworld
Paul Boag
5 months
🎬 Check out the clip from our latest podcast below where we discuss the power of automation and the opportunities to work smarter, not harder. Some fascinating insights from our latest episode! 👇
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@boagworld
Paul Boag
5 months
I've just read this by Jacob Nielsen. It's pretty hard reading, but I have to admit, I think it's probably accurate. I'm interested in what you all think.
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@boagworld
Paul Boag
5 months
I've just published my latest newsletter on taking charge of your UX role. Get actionable tips for building a robust UX strategy. Read more: #UX #UXStrategy
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@boagworld
Paul Boag
5 months
Your agency or freelance business is supposed to work for you, giving you the life you want. Instead it can turn into a monster that demands a constant feed of new work. Battle that beast with us 🙂
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@boagworld
Paul Boag
5 months
Last chance to join my conversion optimization workshop! Don't let this opportunity slip away. Your future high-converting self will thank you.
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