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Official page for the International Association of Measurement & Evaluation of Communication Chief Executive is Johna Burke @gojohnab

london
Joined October 2011
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@AmecOrg
AmecOrg
1 month
๐ŸŒƒ๐Ÿ—ฝ ๐™‰๐™š๐™ฌ ๐™”๐™ค๐™ง๐™  ๐™๐™–๐™จ ๐™—๐™š๐™š๐™ฃ ๐™˜๐™–๐™ก๐™ก๐™ž๐™ฃ๐™œโ€ฆ ๐™–๐™ฃ๐™™ ๐™ฉ๐™๐™ž๐™จ ๐™ฉ๐™ž๐™ข๐™š, ๐™ฌ๐™šโ€™๐™ง๐™š ๐™–๐™ฃ๐™จ๐™ฌ๐™š๐™ง๐™ž๐™ฃ๐™œ ๐™ฌ๐™ž๐™ฉ๐™ ๐™ฉ๐™๐™š ๐˜ผ๐™ˆ๐™€๐˜พ ๐™˜๐™ค๐™ข๐™ข๐™ช๐™ฃ๐™ž๐™ฉ๐™ฎ ๐™ž๐™ฃ ๐™ฉ๐™ค๐™ฌ.
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@AmecOrg
AmecOrg
26 days
Tomorrow, 2 December, weโ€™re gathering in New York City for an evening of conversation and community at Lindenโ€™s, Arlo Soho, proudly supported by eMediaMonitor. Bring a colleague, a friend, or someone curious about the future of measurement.
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@AmecOrg
AmecOrg
26 days
And before the year closes, thereโ€™s one last chance to connect in person.
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@AmecOrg
AmecOrg
26 days
If you enjoyed his thinking, youโ€™ll feel right at home inside the 60-day on-demand access to #AMECAIDay where the industry went deep on the tools, frameworks, and #AI models reshaping how we measure impact. ๐ŸŽซ Get the on-demand pass (60 days):
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@AmecOrg
AmecOrg
26 days
Data or creativity? Balance, always. ๐Ÿ˜ And his buzzword to retire? Letโ€™s just say certain โ€œadvertising-equivalent fantasiesโ€ still refuse to die, but heโ€™d be happy to show them the door.
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@AmecOrg
AmecOrg
26 days
Suddenly familiar campaigns revealed new insights, and the art of evaluation became its own kind of storytelling.
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@AmecOrg
AmecOrg
26 days
Andras @stunnyslove stepped into the ring with his trademark calm, Libra-level balance, but his standout moment this year? Seeing PR campaigns through a measurement lens as a first-time #AMECAwards judge.
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@AmecOrg
AmecOrg
29 days
RSVP for Networking Drinks in NYC:
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@AmecOrg
AmecOrg
29 days
Weโ€™ll be at Lindenโ€™s, Arlo Soho on 2 December, 5:30โ€“7:00pm EST, for an evening of easy conversation, new connections, and a chance to meet the North American community, and those curious to join it. Proudly supported by @EmediaMonitor.
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@AmecOrg
AmecOrg
29 days
And with December just days away, the next AMEC moment is happening in New York City.
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@AmecOrg
AmecOrg
29 days
If you missed #AMECAIDay earlier this month, her take fits squarely into the conversations that defined it. The 60-day on-demand virtual pass is now available:
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@AmecOrg
AmecOrg
29 days
And her favourite buzzword? Letโ€™s just say it reflects a future where #AI isnโ€™t floating above us but firmly rooted in reality, exactly where communicators need it to be.
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@AmecOrg
AmecOrg
29 days
She looked back at the year and chose a moment that reshaped the standards we work by. She championed the thing that underpins every smart idea (even the beautifully creative ones).
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@AmecOrg
AmecOrg
29 days
From our autumn Networking Drinks โ€œin the ringโ€ series, Maya Koleva @notallyellow brought the kind of clarity only a measurement purist can deliver: the kind that reminds us why this industry keeps evolving, but never loses its foundation.
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@AmecOrg
AmecOrg
1 month
RSVP for #NetworkingDrinks in #NYC:
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@AmecOrg
AmecOrg
1 month
Join us at Lindenโ€™s, Arlo Soho, 5:30โ€“7:00pm EST for relaxed #networking, inspiring conversations, and a chance to connect with peers across #PR, #comms, insights, and analytics. Proudly sponsored by @EmediaMonitor.
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@AmecOrg
AmecOrg
1 month
And with the year far from over, the next AMEC moment is in New York City on 2nd December.
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@AmecOrg
AmecOrg
1 month
If you missed AI Day earlier this month, Kyleโ€™s perspective fits right into the conversations that defined it. The 60-day on-demand pass is available here:
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@AmecOrg
AmecOrg
1 month
#GEO and optimising for #AI? Useful, yes. Everywhere, absolutely. But #proprietary? Heโ€™s ready to send that one on a long holiday. Collaboration over silos; shared standards over secret formulas. Itโ€™s very AMEC 2025.
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@AmecOrg
AmecOrg
1 month
Ask him whether data or creativity comes first and the answer is instant: data. But heโ€™s the first to admit that great creative minds are what bring it to life.
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