Alex Cattoni
@AlexCattoni
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Founder of The Copy Posse 👑 The New School of Copywriters 👊🏻 Learn 🤯 Write 💻 Ignite 🔥328K on YouTube
Vancouver, Canada
Joined February 2009
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Officially a WIFEY 💍👩❤️👨
The day was perfect beyond compare!! HUGE THANK YOU to everyone who sent a message, well wishes, kind words, and happy thoughts.
It's definitely one I'll never forget 🫶
Have a great week, Posse.
🇮🇹 CIAO, FROM ITALY
xx,
Alex
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👀 GUYS!!!!! Guess who Digital Marketer just named Marketer of the Year?
WE DID IT, POSSE! 🎉🎉🎉
I can't thank you enough for all your support, encouragement, and votes.
YOU MADE THIS HAPPEN.
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If you want to be successful in any business, you have to commit to the continual pursuit of knowledge. Never stop being a student.
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One of my favorite ways to practice is by rewriting copy I find online. Ads, emails, sales pages – anything is up for grabs!
If you read something and think, “Hmmm, I could make it better.”
Then try it! Rewrite it and make it better…
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When you use the word “YOU” in your copy, you’re signaling to the reader that you are making it about THEM.
Which makes them WAY more likely to pay attention to what you’re saying 👀
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8-step webinar formula I love to follow:
Introduction - 5 min
Your Story - 10 min
The Discovery - 10 min
The Wisdom - 15 min
All-In-One Solution - 10 min
The Offer - 5 min
The Value-Booster - 3 min
The Close - 2 min
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Stop using these words & say this instead...
Great 👉🏻unforgettable
Interesting 👉🏻 thought-provoking
Easy 👉🏻 stress-free
Boring 👉🏻 uninspiring
A lot 👉🏻bursting at the seams
Alright, now it's your turn...
👀 Can you think of a Power Word for "FAST"?
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🥳 Today is my birthday!!! Which means at midnight tonight…
The limited time on my 8-week Copy Posse Launch Files program ends and all the birthday bonuses will disappear…
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Adding A.I. to your marketing strategy is a great way to save yourself some time when it comes to ideation, strategizing, and systemizing…
But it absolutely cannot replace the insight, value, personality, and high-level insight that a human can bring to the table
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I don't know who needs to hear this today, but...
Stop putting so much pressure on yourself to have it all completely figured out right now (your niche, your offer, your pricing, or whatever else!)
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Storytelling is an invaluable tool every single copywriter, marketer, and business owner should be learning (and mastering).
Stop talking AT your audience 🛑
And start talking WITH them ✅
Do you AGREE!
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Don't fear it... LEVERAGE it 😈
Do you agree? Comment below and let me know! ⬇️
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“You can be the ripest, juiciest peach in the world, and there's still going to be somebody who hates peaches.”
― Dita Von Teese
I love this quote!
Speak your truth, own your differences, and be uniquely YOU.
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Stop using "basic" words in your copy and use THESE words instead...
For example:
Easy ➡️ Stress-free
Happy ➡️ On top of the world
Start➡️ Take the first step
Increase ➡️ Magnify
Want ➡️Dream of
SEE THE DIFFERENCE?!
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Your marketing “strategy” is simply you showing up as YOU, engaging with your customers, and offering them real value.
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🥳 Today is my birthday!!!
I am so grateful for another turn around the sun.
Recent events in my life have taught me how impermanent everything in life truly is...
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Remember... growth doesn’t happen overnight.
But if YOU put in the work, you WILL reap the rewards.
So keep going ✊🏻
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WHAT IS A MARKETING FUNNEL? There's a lot of jargon in the marketing world...
Sales funnels?
Top of the funnel?
Bottom of the funnel?
AIDA?
Levels of Awareness?
What does it all MEAN and how do these concepts work together? 🤨
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Copywriting vs. Marketing 👉🏻 what's the difference, and do you need to know both? 🤔
➡️ Copywriting is the art of crafting WORDS for the sole purpose of conversion.
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I don't know who needs to hear this, but...
Sometimes the best inspiration comes from taking a little break from your business, stepping away from your niche, and tuning into a thrilling story about a bank heist gone wrong.
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🚫 Just because you're a copywriter who writes emails DOESN'T mean you're automatically an email marketer...
If you want to claim the title of "email marketer" and start charging higher rates, then you need to get better at THESE 6 THINGS ⏬
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✍️ Our FIRST practice round of 2023! Let's make it hotter, baby 🔥🔥🔥
I bet we can make it EVEN BETTER - what do ya say? 😉
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👏👏👏 What's a tiny habit you're committed to making EVERY SINGLE DAY in 2023?
Comment below and let me know! ⏬
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Stop using these words & say this instead...
easy 👉🏻 stress-free
happy 👉🏻 on top of the world
start 👉🏻take the first step
increase👉🏻 magnify
want👉🏻 dream of
SEE THE DIFFERENCE?!
Alright, now it's your turn...
👀 Can you think of a Power Word for "INTERESTING"?
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A new thing I'm trying with my goals this year is defining "what done looks like"...
So instead of just saying: "I want to spend more time with my friends..."
I'm saying: "I want to take 2 group trips with my friends this summer..."
Try it out with your goals ⚡️🔥
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My headline formula will get you more clicks, views & conversions 🔥👇
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Want to know the NUMBER ONE secret to having sold-out launches and executing epic sales campaigns? 🤑🤑🤑
EMAIL MARKETING.
👉🏻 Get yourself signed up for my 5-day Email Marketing Challenge at 🤑
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Stop using these words and say this instead ⤵️
Interesting 👉🏻 Magnetic
Powerful 👉🏻 Transformational
Nervous 👉🏻 Heart-racing
Top 👉🏻 Most popular
Scared 👉🏻 Shaken
See the difference?
Your turn...
Drop a better word for BORING in the comments below! ⬇️
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✍🏻 Five SIGNS you're a copywriter + five signs you SHOULD be a copywriter... You're probably ALREADY a badass copywriter if you...
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Stop trying to "fit in" in an attempt to attract as many customers as humanly possible.
It's okay to be different.
It's okay to create polarity.
And it's IMPOSSIBLE to make *everyone* happy anyway.
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There are so many amazing businesses out there, with amazing products and killer missions – that just aren't doing as well as they could be doing…
Simply because they're following bad marketing advice…
Do you agree?
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If you don’t set boundaries and prioritize your own rest and relaxation… then you won’t be able to run a long-term, sustainable business.
So figure out what your non-negotiables are that will help you maintain a healthy work/life balance and then stick to them.
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Which 📧 would you open first? and why?
1️⃣ This tip from "experts" has officially backfired...
2️⃣ How to capitalize off ChatGPT (without using it)
3️⃣ I'm going on a sabbatical
4️⃣ Is your biz giving "low-rise jeans" energy?
5️⃣ I kept this secret for SO long 🤫
6️⃣Undrinkable
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😂 Does this happen to anyone else?!
Comment below and let me know the craziest idea you've ever had (this should be fun! haha) ⏬
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Who else will be spending this weekend diving DEEP into the world of copywriting and honing their skills? 🙋🏻♀️🙋🏻♀️🙋🏻♀️
Tell me...
What are you currently working on and/or learning in the comments below! ⏬
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👉🏻 Storytelling book recommendations by YOU ⬇️
✅ The Storytelling Animal - by Jonathan Gottschall
✅ Bird by Bird - by Anne LaMott
✅ The Story Factor - by Annette Simmons
✅ Stories That Stick - by Kindra Hall
✅ Invisible Ink - by Brain Macdonald
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Focusing on THESE skills will make you the most money as a copywriter 👇
✅ Sales Pages
✅ Sales Emails (for launches, promos and campaigns)
✅ Welcome/Nuture Emails (+ ongoing content emails)
✅ Landing Pages
✅ Social + Paid Ads (Facebook, etc.)
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My students always ask me 👉🏻 "What should I do if a potential client asks me to lower my rates?" 🤔
Here's what I think...
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IT'S WEDDING WEEK, BABY!! 🥂
Which means I’m going to be taking some *real* time off
🚫 No notifications, no Slack, no Asana, no Zoom.
It's going to be 🤌🏻🤌🏻🤌🏻
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👀 I was a freelance copywriter for 8 years before starting the Copy Posse...
In 2011, I quit my job cold turkey with no clients, no income and very little savings.
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🔥 RESULTS ARE IN 🔥 See my honest critique of YOUR copy... 👀
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If you have a range of work to showcase in your portfolio, pick the pieces that best relate to the potential project and send your client a customized portfolio so they can immediately envision how you fulfill the job scope that they are hiring for.
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🇮🇹 ITALIAN WEDDING photo dump! After an incredible 3+ weeks, I'm back! 💪🏻
I've got some JUICY stuff in store for you in June, but first, let me tell you about my dream Italian wedding... 😍
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👀 I get asked all the time... 👉🏻 "Alex, how do I get my first client?"
Keep watching to learn the ultimate shortcut to getting your first paying client 🔥
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If you want to curate the perfect portfolio, these are the assets you should write first (and why they're important 👀)
🧵⬇️
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The
#1
secret to selling (without being seen as “salesy”)? ⏬
Do you agree or disagree? Comment below and let me know!
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👀 Can you re-write this ad to make it even better? Let's put your marketing skills to the TEST.
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Last month, I totally changed my short-form video strategy (despite it getting great results)…
Before I tell you what I am doing now...
Let me tell you what I used to do
and why I changed it… 👇🏻
1/10
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Why I think EVERYONE should learn copywriting... Hear me out ⬇️
Copywriting is NOT just writing...
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Want to write AWESOME headlines? Try these free tools! But remember...
These are TOOLS.
NOTHING will ever be a replacement for good old-fashioned practice, trial & error.
🚩 Make sure you SAVE this post so you have it handy when you need it most!
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STOP ✋ Are you curious about writing scripts? Memorize this 5-step checklist ⏬
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If you have a foundational understanding of marketing and copywriting, then you’re already 10 steps ahead of everyone else when it comes to A.I…
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📣 Listen up! If you’ve ever felt like you weren’t good enough, then this video is for you...
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The biggest misconception in marketing today… that if you want to grow, you need a fancy funnel.
The SIMPLE funnel that has made me millions 👇🏻
Traffic ➡️ Landing Page ➡️ High-Value Lead Magnet ➡️ Indoctrination Emails ➡️ Sales Emails ➡️ Sales Page
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Stop using these words and say this instead ⤵️
Loud 👉🏻 EAR-PIERCING
Powerful 👉🏻 POTENT
Interesting 👉🏻 BRAIN-TICKLING
Effective👉🏻 RELIABLE
Scary 👉🏻 HEART-POUNDING
Your turn...
Drop a better option for the word “start” in the comments below! ⏬
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Are YOU guilty of these copywriting mistakes that KILL conversions? 🙄 👀
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Overusing the word "very"? This TOOL will make your copy so much better ✅
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I built a multi-7-figure business in 3 years, and I’m going to tell you exactly how I did it…
HINT: It has nothing to do with any of the marketing “must haves” that many claim you NEED to be successful
Here are the 4-steps I followed to build my brand (AI can't do this) 🧵⬇️
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🙈🙈🙈 A big mistake I see a lot of copywriters make is trying to be too witty in their copy.
In an attempt to be relatable, they create confusion.
And remember, confusion is the biggest conversion killer! 🔪
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15 reasons why copywriting is the BEST job in the world 👇
1️⃣ It’s timeless
2️⃣ It lets you travel the world
3️⃣ Every single business in the world needs it
4️⃣ The income potential is limitless
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🤔 Which email would you open first?... Black Friday edition. 💥
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Today’s audiences are desperately craving CONNECTION with the brands they interact with.
They want…
✅ Captivating and inspiring stories…
✅ Funny and relatable anecdotes…
✅ Vulnerable shares…
✅ Practical advice…
✅ And values-based views.
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👀 Can you re-write this ad to make it even better? Let's put your marketing skills to the TEST.
GOOOOOOO ⬇️
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Hey, you. I see you out there... 👀
I SEE YOU EMBRACING THE HARD. 👏👏👏
And I'm proud as hell of you.
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Your VERY FIRST CLIENT by next week... guaranteed? 🔥😱
Yep 👀 You read that right.
Listen...
Freelancing job sites and public job boards are great resources for new copywriters...
🧵
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I love the quote ➡️ “You can be the ripest, juiciest peach in the world, and there's still going to be somebody who hates peaches.” ― Dita Von Teese
So speak your truth, own your differences, and be uniquely YOU.
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How To Find New Copywriting Clients In 20-Mins/Day
✅ 10 Mins: Apply
✅ 5 Mins: Engage
✅ 5 Mins: Connect
Let's get into it ⤵️
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Remember, when it comes to CTAS 👉🏻 KISS (keep it simple, stupid) 😉
Comment below and tell me your go-to CTA 👇🏻
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Here are 6 of my favorite types of Hooks to use in subject lines🪝
✅ Controversy
✅ Curiosity
✅ Benefit
✅ Rhetorical Question
✅ Cliffhanger
✅ Storytelling
I explain each in this video ⬇️
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Everyone HATES making mistakes—and hey, I’m definitely including myself in that—but the truth is that making mistakes can be our quickest and most powerful teacher!
Both in life and in business.
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Ciao from Italy! 🇮🇹 👋🏻
I am soooo looking forward to 4 glorious weeks of soaking up the sun, eating incredible food, drinking Aperol Spritz...
Oh - and marrying the love of my life! 😘
What are YOU looking forward to this month? Comment below and let me know 👇🏻
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Can you re-write this ad to make it even better? 👀
Let's see what you've got...
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This one never gets old… 🤣🤣😂
I mean, am I right or am I right? ⏬
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Try These 5 HOOKS In Your Social Captions...
👉🏻 Not doing this ONE thing is sabotaging your ________...
👉🏻 This ________ helped me ________ FAST.
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5 Copywriting Exercises To IMPROVE Your SKILLS 🤓
No YouTube video this week, but you can STILL learn something new and improve those skills, baby!
👉🏻 See my go-to copywriting prompts & exercises that I like to keep in my back pocket anytime I hit writer's block
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Today marks 4 YEARS since I started my YouTube Channel 🤯
When I started my channel, I had been a freelance copywriter for 8 years.
I had no brand...
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✋ STOP using these "basic" words in your copy and use THESE words instead 👀
When used correctly (aka strategically), Power Words can transform your overused words and boring copy from drab to 👉🏻FAB.
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What's your favorite way to reduce stress in your life OR in your business? Drop it below! ⏬
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👀 Here's a way to get copywriting clients that not enough people know about ⏬
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⚡️Can you think of another power word for "GREAT"?
💬 Drop it in the comments!
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What's your fave productivity tip?! Comment below and let me know.
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So you decided to give this thing called copywriting a try and you’re wondering where to start?! I got you ⏬
Well first of all... CONGRATS 🙌🏻
Copywriting is a highly-demanded (and highly-paid) skill that you can do from anywhere in the world.
🧵
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“If you don’t have a portfolio, then WHAT ARE EVEN DOING?!” 👀 🤷🏻♀️
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