afaqs!
@afaqs
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The most trusted source for all things media, advertising, marketing - afaqs! News and analysis at your fingertips!
India
Joined April 2009
REVAMPED. REIMAGINED. BIGGER THAN EVER. 🌟 The 11th Edition of the afaqs! Foxglove Awards is here, India’s biggest platform for young agencies to shine. 🚀 With 200+ Grand Jurors, 600+ Jurors, and thousands of participants over the years, Foxglove has grown into the most
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Pro Wrestling League reveals a refreshed logo as it gears up for a January 2026 return, signalling a reset in structure, governance and athlete-first ambition after seven years. More here: https://t.co/Kh47u3pMhi
#ProWrestlingLeague #PWL #ONOMedia #WrestlingFederationOfIndia
afaqs.com
The league is scheduled to return to competition in January 2026, featuring Indian and international wrestlers.
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#AccountWin⚡: Ivory Group wins the digital marketing mandate for Rungta Tea, aiming to drive distributor acquisition and consumer engagement across key North and East Indian markets. More here: https://t.co/oknCEQMVD1
#RungtaTea #IvoryGroup #DigitalMandate #MarketingNews
afaqs.com
The partnership will also focus on distributor acquisition, consumer engagement and market expansion across Bihar, Rajasthan, Uttar Pradesh, Uttarakhand, Jharkhand and Delhi NCR.
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Nutrica taps AI-led storytelling to spotlight everyday food choices, blending taste and nutrition in a relatable narrative for parents and children alike. More here: https://t.co/811tGk4JMY
#Nutrica #NutricaProFitness #BrandCampaign #AICampaign #DigitalMarketing #FMCGMarketing
afaqs.com
The latest campaign centres on everyday food choices for children and the factors parents consider when assessing nutrition.
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afaqs! rounds up the brands that changed their logos in 2025: fresh looks that marked a new chapter for these brands. Which brand refresh caught your attention the most? #Branding #Rebranding #BrandIdentity #LogoDesign #Marketing #Advertising #BrandStrategy #Logo
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.@SwiggyInstamart's 2025 order data shows quick commerce evolving from last-minute top-ups to a daily habit, with planned, higher-value purchases becoming the new normal. More here: https://t.co/S6nMnEghMl
#Instamart #QuickCommerce #ConsumerTrends #Ecommerce #RetailTrends
afaqs.com
The report shows quick commerce becoming part of daily household routines, moving beyond emergency top-ups to planned and higher-value purchases across cities.
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Remember when snack brands started having fun and flavours stopped playing safe. How did Bingo! use creativity and bold innovation to stand out in India’s snack market, Explore the full case study on afaqs: https://t.co/QxReZ8Y3cw
#Bingo #ITC #Marketing #Advertising
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Purpose-led thinking is quietly reshaping what luxury stands for today, where meaning, responsibility and values matter as much as flawless finishes and aspiration. More here: https://t.co/OqNq1z5KZp
#LuxuryBranding #PurposeDrivenBrands #PremiumMarketing #BrandStrategy
afaqs.com
As luxury evolves, purpose becomes the ultimate mark of prestige—uniting craftsmanship with conscience to inspire loyalty in a conscious consumer era.
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The 3rd edition of afaqs! CommuniCon Awards & Conference is now open for entries, recognising excellence in PR and corporate communications across campaigns, sectors, agencies, and brands. 📍 Mumbai 🗓 March 2026 ⏰ Early Bird Deadline: December 26, 2025 ⏳ Extended Deadline:
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Ferrero Rocher’s year-end digital film with @iHrithik shifts the spotlight to intimate celebrations and quiet, shared moments over grand festive spectacle. More here: https://t.co/4UOP80FDJu
#FerreroRocher #HrithikRoshan #FestiveCampaign #BrandFilms #DigitalAdvertising
afaqs.com
The latest ad focuses on intimate gatherings and shared moments, reflecting how people come together in smaller, more personal ways during the festive season.
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#PeopleSpotting: Stashfin appoints Nicole Fernandes as lead – corporate communications & PR. More here: https://t.co/blnnfAckyy
#Stashfin #Leadership #Fintech #CorporateCommunications #PR #afaqs
afaqs.com
Prior to this, she spent nearly four years at Madison World (Madison PR) as senior account manager, handling PR for news channels and contributing to long-term narrative planning.
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#PeopleSpotting: PNB Housing Finance names Mukesh Agarwal as chief sales officer – retail, sharpening its focus on distribution-led growth in housing finance. More here: https://t.co/oaffVTru3B
#PNBHousingFinance #Leadership #SalesLeadership #FinancialServices #HousingFinance
afaqs.com
Prior to this, Agarwal worked at Standard Chartered Bank, ICICI Bank and IndusInd Bank across credit initiation, regional credit management and audit functions.
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.@SwiggyInstamart quietly tests an offline store in Gurugram, blending quick commerce convenience with physical product discovery and walk-in shopping. More here: https://t.co/ES9nLJ5LBX
#Instamart #Swiggy #QuickCommerce #RetailTrends #OfflineRetail #HybridCommerce #afaqs
afaqs.com
Could Instamart’s offline experiment reshape retail? This small store bridges digital convenience and physical browsing in a fresh, hybrid model.
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Saloni Kukreja reveals how Indu Ice Cream is using desserts as a creative medium for brand storytelling in a crowded digital space. More here: https://t.co/S9WR3aDxew
#InduIceCream #BrandStorytelling #FoodMarketing #DigitalFirst #CreatorLed #afaqs
afaqs.com
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Jos Alukkas brings @dulQuer on board as brand ambassador as the jewellery brand sharpens its connect with a wider, contemporary audience. More here: https://t.co/Kg7bhPnEI4
#JosAlukkas #DulquerSalmaan #BrandAmbassador #Jewellery #Marketing #CelebrityEndorsement #BrandBuilding
afaqs.com
As brand ambassador, Dulquer Salmaan will feature across Jos Alukkas’ upcoming campaigns.
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Godrej reimagines Christmas through everyday moments and comfort-led snacking in its latest festive campaign, rooted in mood, music and modern celebrations. More here: https://t.co/Os5VHrqn9x
#Godrej #GodrejYummiez #FestiveCampaign #ChristmasAdvertising #BrandStorytelling
afaqs.com
The campaign draws on STTEM 2.0 insights, linking snacking to mood and festive moments, and presents food as comfort and connection in intimate, everyday celebrations.
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.@iTIGERSHROFF comes on board as brand ambassador for One Science Nutrition as the brand sharpens its focus on verified nutrition and active lifestyles. More here: https://t.co/lx08AsoM9P
#OneScienceNutrition #TigerShroff #BrandAmbassador #SportsNutrition #Fitness #Marketing
afaqs.com
The company said the partnership will focus on encouraging conversations around verified nutrition, informed supplement choices and active lifestyles.
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.@GooglePayIndia's ‘Authentic Dilli Party’ campaign taps into everyday Delhi moments to make digital payments feel local, familiar and rewarding. More here: https://t.co/X6WaI83cSX
#GooglePay #AuthenticDilliParty #LoweLintas #Payments #DigitalIndia #MarketingCampaign
afaqs.com
The geo-targeted campaign by Lowe Lintas focuses on everyday payments and city-specific rewards across key consumer touchpoints in Delhi.
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#PeopleSpotting: API Holdings appoints Shashi Tiwari as chief human resource officer to lead its people strategy and long-term workforce planning. More here: https://t.co/fxfBdRRJpL
#APIHoldings #Leadership #HRLeadership #Corporate
afaqs.com
Prior to this, he held senior roles at Glenmark Pharmaceuticals and Infosys, leading global HR, rewards, talent and transformation initiatives.
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.@ShemarooEnt's new Christmas film swaps festive spectacle for quiet kindness, showing how the smallest acts can spark shared joy and deeper connection. More here: https://t.co/0SFXqeO19a
#ShemarooEntertainment #ChristmasCampaign #FestiveStorytelling #BrandStorytelling
afaqs.com
The Christmas campaign ‘Kindnessbadhayegoodness’ highlights how small, thoughtful acts of care can lead to shared moments of connection and meaning.
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.@HimalayaIndia BabyCare’s latest film puts a spotlight on newborn bath-time worries, showing how post-bath dryness shapes everyday parenting choices. More Here: https://t.co/klgJbVgsXE
#HimalayaBabyCare #HimalayaWellness #BabyCare #BrandCampaign #Advertising #Parenting
afaqs.com
The campaign centres on the Ghee Baby Bathing Bar, addressing routine concerns parents face about post-bath dryness in babies with sensitive skin.
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