Are you capitalising on the convergence between #sports and #entertainment? Here's why you need to (in 105 seconds). ⤵️ Get in on the action, be at the cutting edge - join @LeadersBiz and @SBJ for #4se on 21 - 22 May in NYC: https://t.co/q9oDq3cWnK

The Gen Z Athlete Takeover 🚀 Red Gerard, Sophie Goldschmidt, and Hailey Langland discuss harnessing the power of brand-savvy, social-first athletes to boost fan engagement. @4se_events x @LeadersBiz

Exploring the Curry Brand 🏀 We're kicking things off today with Ryan Drew, GM of the Curry Brand at @UnderArmour, to discuss building the Curry Brand and how it connects culture, celebrity, and community. @4se_events x @LeadersBiz

"Power of the Dream," set to premiere June 18, is a documentary produced by Trilogy Films and WNBA legend Sue Bird. It focuses on the Atlanta Dream's stand against their co-owner during the Black Lives Matter movement. 📰 | @MollieCahillane: https://t.co/lTCDvj0ND3

How does the MLB integrate music into the gameday experience? And how's that changed over time? Stephanie Scarpulla outlines how the major league works with artists to hit the right note with fans. #4se

What is cowboy culture all about? Colby Yates, Head Coach at the @AZRidgeRiders (part of the @PBR), gives the #4se New York audience a flavour. ⤵️

🤔 What does success look like for @JCBmachines? Ashby Graham, the company's VP of marketing, takes @MCSaatchiSteveM inside the the manufacturer's marketing approach. #4se

Entertainment meets sports at this year's @4se_events 🤝 Leagues like #NHL and #MLB are weaving music, performances, and collaborations into the game experience. @LemireJoe has insights from Steve Mayer and Stephanie Scarpulla on the evolving relationship ⬇️

Eli Kumekpor, CEO of @mitchell_ness, discussed how sports organizations can tap into nostalgia to drive new revenue 📈 @4se_events x @LeadersBiz

At @4se_events conference, @Reddit's Sarah Rosen shared insights: ◾Reddit's sports communities have grown 23% YoY ◾Sports fans seek game-related commentary 3x more than other topics ◾Engagement in one community boosts interest in others, turning casual fans into super fans

📸 A few of our favourite shots from this morning's sessions here in NYC. #4se

Today's assignment: Bring the chief thinkers and doers from the worlds of sport and entertainment together in NYC. Progress report:⤵️ #4se

“Bold and Brilliant Fan Experiences: Lessons from Music and Sports” kicks off @LeadersBiz #4SE with global perspective from FIFA’s Marco Nazzari and Universal Music’s Richard Yaffa - ⚽️🏟️🎤

Just another Monday, only 12,000 ft up in the sky. 🏙️ Kicking off #4se 2024 from the highest outdoor observation deck in the Western Hemisphere. Sponsored by Threads and hosted by @EdgeNYC.

The team have landed in the Big Apple and headed straight to the @EdgeNYC for the #4se opening social . 🍎

🔜 #4se New York 2024.

📸 #4se New York through the years. 1⃣ week to go until the 2024 event experience gets underway: https://t.co/SqGkQhagra Feat. @fatjoe, @newbalance, @moolahkicks, @darrenrovell, @GiulyZecchini and @LTWPhilly. ⤵️

We're into May and so you know what that means... 🔜 #4se: https://t.co/KkHkOTAKJt

Do you even care about your footwear? And what are the cultural and marketing forces in play that mean you probably do? New York is a global capital of sneaker culture, and @HenryBreck was on hand to get a view of some serious heat on some New York feet: https://t.co/vUxEkEkhpX

Are you converging sports & entertainment? Let’s meet up at @4se_events in May. I’ll be presenting Wed May 22. https://t.co/QnO1toyF1L #4se