We haven't seen this level of interest in crypto gaming since just before the 2021 peaks. why?. headwinds are forcing web2 games to search for new strategies for UA, monetisation, retention. web3 is a superior solution. this year, new regs are finally persuading them it's legal

RT @0xferg: Tomorrow will be very important. Announcing something we expect will bring more players to web3 than anything @Immutable has d….

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People don't realise just how big last week's Executive Order will be:. $43 trillion worth of US retirement assets are going to be allowed to invest in crypto for the first time. If they allocate just 10% into digital assets, the crypto market cap will literally double

Tomorrow will be very important. Announcing something we expect will bring more players to web3 than anything @Immutable has done before.

2025 is the year of institutional gaming. for the first time, we've been invited to speak on live TV, at major stock exchanges, and to investment conferences with $ trillions in AUM. wall street is not only paying attention, but giving us a seat at the table.

web3 UA is a full decade ahead of web2. and yet web2 companies still spend +$300B on UA every year. with so much on the line, they'll inevitably shift to the most efficient strategy at their disposal. US reg changes will have them launching infofi UA campaigns by EOY.

AI-personalised videogames will be the most beautiful works of art that humans ever experience.

RT @0xferg: we are making @Immutable the Steam of web3. except it took Steam 5 years to reach 500 games; only <3% of all PC games at the ti….

In the last few weeks I’ve talked to multiple CEOs of billion dollar gaming companies and they all have the same three complaints:. 1. UA is getting more expensive.2. Attribution is becoming increasingly difficult post Apple’s ATT changes.3. Monetisation and compliance is.

RT @arrington: Of all the inevitable things, this is the most obviously inevitable. @Immutable and @0xferg will lead the way here, and ther….

The SEC Chairman announcing he wants to make America the "crypto capital of the world" wasn't on my bingo card for 2025. if I showed you this speech at the start of the year you would've thought it was a deepfake

we are making @Immutable the Steam of web3. except it took Steam 5 years to reach 500 games; only <3% of all PC games at the time. we hit 500 games signed to Immutable Play in 1 year post launch; representing over 70% of all games in web3.

RT @Immutable: Are you getting it yet, chat?. The CLARITY Act will provide a clear path for AAA studios to launch gaming tokens. The top….

RT @0xferg: Web3's real superpower is it's ability to incentivise the behaviour of millions of parties at extremely little cost. Last week….

RT @CoinDesk: 🕹️ BULLISH: After peaking in 2022, "crypto gaming" is rising again.

Wall street can't get enough of Immutable

Web3's real superpower is it's ability to incentivise the behaviour of millions of parties at extremely little cost. Last week we were able to achieve 13 million impressions on the overknights creator leaderboard, with a prize pool of $10k. In web2, we estimate this many.

Last cycle we had FTX, Terra, and Genesis. Now we've got the CRCL IPO, CLARITY Act, and Blackrock.

SEC then: crypto is illegal. SEC now: our north star is to make America the crypto capital of the world

RT @0xferg: Being interviewed tomorrow on @FintechTvGlobal at the New York Stock Exchange. In a few years, Immutable has gone from 3 gam….